Senior Manager Portfolio Growth

4 months ago

Cremorne, Australia AGL Energy Full time

Join the change. Together, we’ll make history.
 

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in. 

The Product & Commercial Team deliver competitive and sustainable product offerings and propositions across the Australian market through providing the data, insights and expertise across pricing, commercial and product capabilities. The team are ultimately accountable for the optimisation of our gross margin across our product offerings and work closely with the wider business to carefully balance this priority with acquisition, retention and cross-sell/upsell objectives that collectively make up the Customer Markets view of commercial performance.     

 

As the Senior Manager, Portfolio Growth & Retention, you will be responsible for delivering targeted campaign initiatives and digital experiences that balances retention targets with cross-sell and upsell ambitions across the existing customer base maximise profitability and customer lifetime value. You will also manage a cross-functional team of and support and promote opportunities to enhance the digital experience and customer journey for residential and SME customers, aligning with teams across Customer Markets. 

 

What you’ll be doing: 

  • Owning the Portfolio Growth & Retention marketing and customer experience strategy for initiatives, using data segmentation, modelling and analysis to inform campaign design, optimisation, digital service enhancements.   

  • Owning the integrated marketing plan for retention and value optimisation campaign activity across the cross-functional team, aligning with the proposition, performance and planning team to create one view of the go-to-market activity. 

  • Setting out objectives and targets for campaigns, customer experience and digital interactions in line with wider the retention and value optimisation objectives and monitor and optimise performance.   

  • Driving optimisation of the digital sales journey for existing customers, utilising analytics to identify and action improvements to digital platforms.   

  • Analysing, reporting and presenting results and actionable insights to drive continuous improvement across Portfolio Growth & Retention marketing activities. 

 

About you: 

  • Bachelor’s degree in marketing, business, economics, or a related field with experience in marketing analysis, preferably in the energy or regulated industries and proven experience in developing and implementing successful marketing strategies.  

  • Demonstrated ability to optimise decision-making logic for Portfolio Growth and Retention Strategies and experience in continuous improvement and optimisation of marketing strategies.  

  • Prior experience in managing end-to-end campaigns, including agency liaison and reporting on ROI, including proficiency in budget planning and financial management. 

  • Demonstrated success in driving customer retention initiatives, project management abilities for effective campaign execution and strong analytical and strategic thinking skills with a date-driven approach.  

  • Exceptional communication and presentation skills as well as strong interpersonal skills for effective collaboration with cross-functional teams.  

 

At AGL, we offer a wide range of benefits including:

  • Flexible working options including hybrid work.

  • Discounts on energy, telcos and solar plans.

  • Participate in Energise - our reward & recognition program.

  • Access 20 weeks of paid parental leave for the primary carer.

  • Access to an additional week of recharge leave per year.

  • Play an active role in our diversity & inclusion initiatives.

  • Novated leasing and Electric Vehicle subscriptions.

  • Access to study assistance, AGL’s share purchase plan and insurance deals.

*Benefits may change over time and vary based on role type and location.

Inclusion at AGL
 

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit: www.agl.com.au/careers 

AGL is a Circle Back Initiative employer - we commit to respond to every applicant.

Location:

Docklands VIC 3008

Job Family Group:

Marketing

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