Director of Customer Value Optimization

2 days ago

Cremorne, Australia AGL Energy Full time

Unleash Your Potential at AGL Energy

We're seeking a seasoned professional to join our Product & Commercial Team as the Senior Manager, Portfolio Growth & Retention. This pivotal role offers a unique opportunity to drive targeted campaign initiatives and digital experiences that balance retention targets with cross-sell and upsell ambitions across our existing customer base.

About the Role:

  • You will own the integrated marketing plan for retention and value optimisation campaign activity, aligning with the proposition, performance, and planning team to create one view of the go-to-market activity.
  • Setting out objectives and targets for campaigns, customer experience, and digital interactions in line with wider retention and value optimisation objectives and monitor and optimise performance.
  • Driving optimisation of the digital sales journey for existing customers, utilising analytics to identify and action improvements to digital platforms.
  • Analysing, reporting, and presenting results and actionable insights to drive continuous improvement across Portfolio Growth & Retention marketing activities.

About You:

  • Bachelor's degree in marketing, business, economics, or a related field with experience in marketing analysis, preferably in the energy or regulated industries, and proven experience in developing and implementing successful marketing strategies.
  • Demonstrated ability to optimise decision-making logic for Portfolio Growth and Retention Strategies and experience in continuous improvement and optimisation of marketing strategies.
  • Prior experience in managing end-to-end campaigns, including agency liaison and reporting on ROI, including proficiency in budget planning and financial management.
  • Demonstrated success in driving customer retention initiatives, project management abilities for effective campaign execution, and strong analytical and strategic thinking skills with a data-driven approach.
  • Exceptional communication and presentation skills as well as strong interpersonal skills for effective collaboration with cross-functional teams.

What We Offer:

  • A competitive salary range of AU$140,000 - AU$160,000 per annum, depending on experience.
  • Flexible working options, including hybrid work arrangements.
  • Discounts on energy, telcos, and solar plans.
  • Participation in Energise, our reward and recognition program.
  • Access to 20 weeks of paid parental leave for the primary carer.
  • Additional week of recharge leave per year.
  • Opportunities to play an active role in our diversity and inclusion initiatives.
  • Novated leasing and Electric Vehicle subscriptions.
  • Access to study assistance, AGL's Share Purchase Plan, and insurance deals.

About AGL Energy:

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more, visit: www.agl.com.au/careers

Location: Docklands VIC 3008

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