B2B Product Marketing Lead, 12 Month FTC

1 month ago

Sydney, Australia Canva Full time

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

  • Team Leadership: Lead and mentor a team of product marketers, fostering professional growth, collaboration, and excellence.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
  • Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
  • Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals
  • Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.
  • Content Development: Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
  • Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.

You're probably a match if

  • You have 5+ years of product marketing or solutions marketing experience. Since this is a senior role, your prior direct experience is essential.
  • You may also have experience in business consulting, product management, or marketing, which would be a plus, though not required.
  • You have 1+ years of experience managing and coaching individual contributors.
  • You have demonstrated success in developing and executing go-to-market strategies for B2B SaaS products.
  • You possess exceptional communication skills, allowing you to translate technical features into clear benefits for a broad audience.
  • You excel at building strong cross-functional relationships with stakeholders.
  • You can identify and understand trends in the market, competitors, and user needs across multiple segments.
  • You have the ability to juggle multiple projects simultaneously while maintaining strong prioritization skills.
  • You have a growth mindset and are eager to learn and grow every day. As Canva grows 130% year-over-year, you’re excited about new challenges, comfortable with ambiguity, and ready to forge your own path.
  • You thrive on creating customer value and enjoy solving problems

About the team

The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva’s world-class products and tools. We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.

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