B2b Integrated Marketing Manager

4 months ago

Sydney, Australia Chubb Full time

Chubb Insurance Australia & New Zealand is seeking a strategic and innovative B2B Integrated Marketing Manager, who will develop and execute digital and traditional marketing campaigns to drive engagement with tens of thousands of insurance brokers throughout Australia & New Zealand.
This role will work across Chubb’s business segments (small business, middle market and large account) with a focus on Chubb’s property & casualty insurance solutions (e.g. small business package, cyber insurance, financial lines) distributed via our technology platforms and state-based distribution/sales teams.
The B2B Integrated Marketing Manager will be a key marketing business partner, translating product, segment and distribution business plans into highly effective broker communications and experiences to nurture and deliver both marketing-qualified leads and sales-qualified leads.

**Your Responsibilities**
- Build and deliver an annual marketing plan and integrated marketing activities to support the growth of Chubb’s P&C portfolio with brokers.
- Using both digital and traditional tactics, drive broker and buyer awareness, education and preference to do more business with Chubb via branch distribution field teams and the Chubb-based technology platforms.
- Using data from across the business (operational, service, sales etc), identify marketing opportunities to grow Chubb’s business with brokers driving awareness, consideration, new business, cross-selling and renewals.
- Drive innovation in B2B Integrated Marketing approaches, regularly bringing and piloting best practices from outside category and/or outside markets.
- Translate complex product and/or service messages into easy and compelling broker (or buyer) centric communications and content that builds trust, understanding and likelihood to take action (find out more/ sign up/get a quote etc)
- Working with Distribution and broker marketing teams/senior management, identify opportunities develop c0-branded campaigns, conferences and digital content within a Broker’s own channels.
- Deploy broker research to build a better understanding of broker and/or end-buyer needs. Drive these research programmes with business as required, analysing and interpreting findings in order to drive more effective marketing & communication strategies and personas
- Support Chubb’s program of industry conferences and/or thought leadership with digital content and integrated experiences
- Work with distribution to design customer experiences aligned to brand strategy and target segment needs
- Brief and manage creative agencies and/or other agency partners
- Determine the appropriate allocation of marketing budgets and resources to amplify sales-teams’ efforts to strengthen relationships with distribution partners

**Your Skills & Experience**
- University degree in Marketing, Communications or related discipline
- Comfortable navigating complex business and transactional data, MarTech and CRM platforms
- Track record of developing highly impactful business-to-business brand, marketing and communication activities in a commercially focused, fast paced environment
- At least 8 years’ experience in either the Financial Services or Insurance, with brand, product or channel marketing experience
- Potentially 1-2 years’ experience working within distribution, key account management and/or sales
- Effective communication, negotiation, presentation and interpersonal skills capable of dealing with all levels of an organisation
- Strong analytical skills and experience with reporting and data analysis
- Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships
- Exceptional verbal and written communication skills

We offer you the opportunity to work as part of a dynamic and agile environment where continuous development is encouraged throughout your career, both locally and globally. We also offer a flexible working approach via our “My One Thing” initiative, education assistance, dress for your day every Friday, promotion of health and wellbeing (including discounted health insurance, daily breakfast and fresh fruit), and the option to enrol into the Chubb Limited discounted stock purchasing scheme.

  • B2b Marketing Manager

    3 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2B Marketing Campaign Manager

    5 days ago

    Sydney, New South Wales, Australia Chandler Macleod Full time

    About the RoleChandler Macleod is seeking a highly skilled B2B Campaign Marketing Manager to join their team. As a key member of the marketing team, you will be responsible for developing and executing innovative marketing campaigns that drive demand, pipeline, and revenue.Key ResponsibilitiesWork closely with marketing leadership to develop and execute...

  • Head of Marketing

    4 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2B Marketing Campaign Manager

    1 week ago

    Sydney, New South Wales, Australia Chandler Macleod Full time

    About the RoleChandler Macleod is seeking a highly skilled B2B Campaign Marketing Manager to join their team. As a key member of the marketing team, you will be responsible for developing and executing innovative marketing campaigns that drive demand, pipeline, and revenue for the company's ANZ marketing efforts.Key ResponsibilitiesWork closely with...

  • B2b Digital Marketing Manager

    3 months ago

    Sydney, Australia nVision Talent Full time

    SYDNEY $160,000-$180,000 p/a nVision Talent has been a trusted Talent Acquisition Partner to some of Australia's leading companies since 2013. We are currently on the hunt for an experienced B2B Digital Marketing Manager to work for a fast-growing ASX listed internet service provider. You will report directly to the Chief Marketing Officer and be...

  • B2B Marketing Campaign Manager

    2 weeks ago

    Sydney, New South Wales, Australia Chandler Macleod Full time

    About the RoleChandler Macleod is seeking a highly skilled and experienced Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns to drive demand, pipeline, and revenue growth.Key ResponsibilitiesDevelop and execute integrated marketing campaigns across...

  • B2b Marketing Specialist

    3 months ago

    Sydney, Australia Mayday Recruitment Full time

    MAYDAY Recruitment is thrilled to announce an exciting opportunity for a B2B Marketing Specialist to join a leading publishing company renowned for their exceptional events. If you are passionate about marketing and thrive in a vibrant and sociable work environment, this role is perfect for you! As the B2B Marketing Specialist, you will be responsible for...

  • B2b Acquisition Marketing Manager

    3 months ago

    North Sydney, Australia Sonova Full time

    Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s...

  • B2b Sales Manager

    3 months ago

    Sydney, Australia Hive Direct Marketing Solutions Pty Ltd Full time

    *Who are we?* The team at Hive have over 15 years' experience orking in the Sales & Marketing sector n Australia. We partner with bra s directl - ho have grea - roducts to prom - , all we - d from you is - great attitud - we will - ach you th - est. We pride oursel es on looking after our - ople - oss the 4 - tes we operat - n, offering a fun king...

  • Marketing Manager

    3 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Streem (not for Hatch)** Hatch is supporting Streem to find a great Marketing Manager (B2B - SaaS) to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Streem. **About the role at Streem** The B2B SaaS...

  • B2b Product Manager

    3 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • Manager, B2B Marketing

    3 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Mastercard (not for Hatch)** Hatch is supporting Mastercard to find a great Manager, B2B Marketing to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Mastercard. **Seniority** **Mid Level** - A role...

  • Head of Brand and B2B Product Marketing

    4 months ago

    Sydney, Australia OFX Full time

    Company Description **Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence. At OFX, you’ll have the opportunity to reach beyond...

  • B2B Growth Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Aspirante Full time

    About the RoleWe are seeking a highly skilled B2B Growth Marketing Strategist to join our team at Aspirante. As a key member of our marketing department, you will be responsible for developing and executing growth-oriented demand-generation strategies that drive revenue and expand our global presence.Key ResponsibilitiesDevelop and execute comprehensive...

  • Head of Marketing

    4 months ago

    Sydney, Australia Weel Full time

    Head of Marketing - B2B SaaS **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team...

  • Marketing Manager

    2 weeks ago

    Council of the City of Sydney, Australia The Marketing Practice Full time

    About The Marketing PracticeThe Marketing Practice is a leading agency for B2B marketing, with a global presence and a team of nearly 400 specialists. We help tech leaders create more sales and better growth through integrated marketing solutions.Job SummaryWe are seeking an enthusiastic and experienced Marketing Manager to join our team in Sydney. As a key...

  • Marketing Coordinator

    3 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Qantas Group (not for Hatch)** Hatch is supporting Qantas Group to find a great Marketing Coordinator (B2B Airline Marketing) to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Qantas Group. **About...

  • B2B Sales Representative

    2 weeks ago

    North Sydney Council, Australia Essilor Full time

    About the RoleWe are seeking a dynamic and results-oriented B2B Sales Representative to join our OPSM team at EssilorLuxottica. As a key member of our sales team, you will be responsible for cultivating and managing B2B partnerships and driving sales of prescription safety eyewear.Key ResponsibilitiesIdentify and Develop Strategic PartnershipsDevelop and...

  • Head of Marketing

    4 months ago

    Sydney, Australia Weel Full time

    **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as...

  • B2b Client Relationship Manager

    3 months ago

    North Sydney, Australia EssilorLuxottica Full time

    We are **EssilorLuxottica,** a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. We bring together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, creating a vertically integrated business that is uniquely positioned to address...