B2b Integrated Marketing Manager

7 months ago

Sydney, Australia Chubb Full time

Chubb Insurance Australia & New Zealand is seeking a strategic and innovative B2B Integrated Marketing Manager, who will develop and execute digital and traditional marketing campaigns to drive engagement with tens of thousands of insurance brokers throughout Australia & New Zealand.
This role will work across Chubb’s business segments (small business, middle market and large account) with a focus on Chubb’s property & casualty insurance solutions (e.g. small business package, cyber insurance, financial lines) distributed via our technology platforms and state-based distribution/sales teams.
The B2B Integrated Marketing Manager will be a key marketing business partner, translating product, segment and distribution business plans into highly effective broker communications and experiences to nurture and deliver both marketing-qualified leads and sales-qualified leads.

**Your Responsibilities**
- Build and deliver an annual marketing plan and integrated marketing activities to support the growth of Chubb’s P&C portfolio with brokers.
- Using both digital and traditional tactics, drive broker and buyer awareness, education and preference to do more business with Chubb via branch distribution field teams and the Chubb-based technology platforms.
- Using data from across the business (operational, service, sales etc), identify marketing opportunities to grow Chubb’s business with brokers driving awareness, consideration, new business, cross-selling and renewals.
- Drive innovation in B2B Integrated Marketing approaches, regularly bringing and piloting best practices from outside category and/or outside markets.
- Translate complex product and/or service messages into easy and compelling broker (or buyer) centric communications and content that builds trust, understanding and likelihood to take action (find out more/ sign up/get a quote etc)
- Working with Distribution and broker marketing teams/senior management, identify opportunities develop c0-branded campaigns, conferences and digital content within a Broker’s own channels.
- Deploy broker research to build a better understanding of broker and/or end-buyer needs. Drive these research programmes with business as required, analysing and interpreting findings in order to drive more effective marketing & communication strategies and personas
- Support Chubb’s program of industry conferences and/or thought leadership with digital content and integrated experiences
- Work with distribution to design customer experiences aligned to brand strategy and target segment needs
- Brief and manage creative agencies and/or other agency partners
- Determine the appropriate allocation of marketing budgets and resources to amplify sales-teams’ efforts to strengthen relationships with distribution partners

**Your Skills & Experience**
- University degree in Marketing, Communications or related discipline
- Comfortable navigating complex business and transactional data, MarTech and CRM platforms
- Track record of developing highly impactful business-to-business brand, marketing and communication activities in a commercially focused, fast paced environment
- At least 8 years’ experience in either the Financial Services or Insurance, with brand, product or channel marketing experience
- Potentially 1-2 years’ experience working within distribution, key account management and/or sales
- Effective communication, negotiation, presentation and interpersonal skills capable of dealing with all levels of an organisation
- Strong analytical skills and experience with reporting and data analysis
- Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships
- Exceptional verbal and written communication skills

We offer you the opportunity to work as part of a dynamic and agile environment where continuous development is encouraged throughout your career, both locally and globally. We also offer a flexible working approach via our “My One Thing” initiative, education assistance, dress for your day every Friday, promotion of health and wellbeing (including discounted health insurance, daily breakfast and fresh fruit), and the option to enrol into the Chubb Limited discounted stock purchasing scheme.

  • Head of Marketing

    7 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2b Digital Marketing Manager

    6 months ago

    Sydney, Australia nVision Talent Full time

    SYDNEY $160,000-$180,000 p/a nVision Talent has been a trusted Talent Acquisition Partner to some of Australia's leading companies since 2013. We are currently on the hunt for an experienced B2B Digital Marketing Manager to work for a fast-growing ASX listed internet service provider. You will report directly to the Chief Marketing Officer and be...

  • B2b Acquisition Marketing Manager

    5 months ago

    North Sydney, Australia Sonova Full time

    Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s...

  • Marketing Manager

    6 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Streem (not for Hatch)** Hatch is supporting Streem to find a great Marketing Manager (B2B - SaaS) to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Streem. **About the role at Streem** The B2B SaaS...

  • B2b Sales Manager

    6 months ago

    Sydney, Australia Hive Direct Marketing Solutions Pty Ltd Full time

    *Who are we?* The team at Hive have over 15 years' experience orking in the Sales & Marketing sector n Australia. We partner with bra s directl - ho have grea - roducts to prom - , all we - d from you is - great attitud - we will - ach you th - est. We pride oursel es on looking after our - ople - oss the 4 - tes we operat - n, offering a fun king...

  • Strategic B2B Marketing Professional

    3 weeks ago

    Sydney, New South Wales, Australia ALLIANZ AUSTRALIA SERVICES PTY LTD Full time

    About the RoleWe're seeking a highly skilled Strategic B2B Marketing Professional to join our team at Allianz Australia Services Pty Ltd.The primary purpose of this role is to lead the delivery of B2B, One to One campaign activity to achieve customer growth and retention business targets. This involves collaborating with business stakeholders to develop the...

  • Senior Marketing Director

    2 months ago

    Sydney, New South Wales, Australia Marketing Tip Full time

    Job Title: Senior Marketing ManagerAt NRMA, we're seeking a highly skilled Senior Marketing Manager to lead our Business and Motoring marketing team. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Key Responsibilities:Lead a small team to...

  • Direct Marketing Specialist B2B Marketing

    3 weeks ago

    Sydney, Australia Allianz Australia Full time

    At Allianz, we’re proud to named one of the Best Workplaces in Australia 2024 and a Great Place to Work. We’re one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us, which is why we hire the very best people to further our commitment to securing the future for our people and customers. We...

  • Head of Brand and B2B Product Marketing

    7 months ago

    Sydney, Australia OFX Full time

    Company Description **Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence. At OFX, you’ll have the opportunity to reach beyond...

  • Direct Marketing Specialist B2B Marketing

    3 weeks ago

    Sydney, Australia ALLIANZ AUSTRALIA SERVICES PTY LTD Full time

    At Allianz, we’re proud to named one of the Best Workplaces in Australia 2024 and a Great Place to Work. We’re one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us, which is why we hire the very best people to further our commitment to securing the future for our people and customers. We...

  • Head of Marketing

    7 months ago

    Sydney, Australia Weel Full time

    Head of Marketing - B2B SaaS **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team...

  • Direct Marketing Specialist B2B Marketing

    2 weeks ago

    Sydney, Australia ALLIANZ AUSTRALIA SERVICES PTY LTD Full time

    At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2024 and a Great Place to Work. We’re one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us, which is why we hire the very best people to further our commitment to securing the future for our people and...

  • Marketing Professional | B2B Event Campaign Management

    3 weeks ago

    Sydney, New South Wales, Australia Informa PLC Full time

    Role OverviewThe Marketing Executive position at Informa PLC offers a rewarding opportunity to join a dynamic marketing team. This role is responsible for managing marketing campaigns for multiple B2B events across various industries, ensuring successful event execution and lead generation.About the JobWe are seeking a proactive individual with outstanding...

  • CloudSense Developer

    3 weeks ago

    Sydney, New South Wales, Australia Talent International Full time

    Talent International is seeking an experienced CloudSense Developer to join their team on a 6-month contract in NSW, Australia. The successful candidate will be responsible for developing and implementing solutions using the CloudSense B2B CPQ platform's out-of-the-box features.Job DescriptionIn this role, you will work on end-to-end solutions within the...

  • B2B Product Marketing Strategist, 12 Month FTC

    1 month ago

    Sydney, New South Wales, Australia Canva Full time

    Lead B2B Product Marketing EffortsWe're seeking an experienced B2B Product Marketing Strategist to join our team in Sydney. This is a senior role that requires strong leadership skills and the ability to drive go-to-market strategies for new product launches.About the RoleIn this position, you'll lead and mentor a team of product marketers, developing and...

  • Head of Marketing

    7 months ago

    Sydney, Australia Weel Full time

    **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as...

  • Senior Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

    Company Overview">We are a leading recruitment agency, consistently ranked among the top places to work. Our team is dedicated to empowering SMBs, accountants, and bookkeepers worldwide.Salary">$125,000 + Super per year (based on 4 days/week in Sydney CBD).Job Description">The Senior Marketing Strategist will be responsible for driving growth and making a...

  • Telecommunications B2B Solutions Developer

    3 weeks ago

    Sydney, New South Wales, Australia Talent International Full time

    Talent International is seeking a skilled Telecommunications B2B Solutions Developer to join our team on a 6-month contract.The ideal candidate will have expertise in Business Support Systems (BSS) transformation, with a strong understanding of B2B solutioning and the ability to design and deliver high-performance, scalable solutions.This role will focus on...

  • Principal B2B Marketing Lead, Asia Pacific

    4 weeks ago

    Sydney, Australia Amazon Kuiper Australia Pty Ltd - M63 Full time

    Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - 15 years of professional non internship marketing experience in Product, Acquisition, Digital and Event marketing Amazon's Project...

  • Tech Operations Specialist

    4 weeks ago

    Sydney, New South Wales, Australia Canva Full time

    About the RoleWe're seeking a highly skilled Tech Operations Specialist - B2B Martech to join our team at Canva. As a key player in our Marketing Technology (Martech) group, you'll be responsible for enabling our marketing and sales functions with the necessary tools, insights, and integrations to achieve our goals.About UsCanva is a leading global design...