B2B Growth Strategist, 12 Month FTC

2 months ago

Sydney, Australia Canva Full time

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

Strategy and Briefing

  • Collaborate with SEO team to execute B2B SEO strategy, driving organic traffic, leads, and pipeline growth.
  • Plan and prioritise web initiatives with cross-functional teams to meet business goals.
  • Lead demand capture efforts to improve lead quality and conversion by aligning with sales and ops teams.
  • Coordinate with content strategy teams to create assets and improve website journeys.
  • Support CRO strategies by prioritising high-impact web experiments.
  • Translate strategic ideas into clear briefs for execution across teams.

Experimentation and Innovation

  • Develop and implement a growth experiment framework for the B2B website.
  • Align marketing website projects with sales and ops goals, prioritising experiments based on ROI.
  • Validate hypotheses, optimise learnings, and introduce innovative tools to scale strategies.

Operational Excellence

  • Set up infrastructure and playbooks for scalable experimentation.
  • Secure resources and manage budgets for tools, technology, and content production.
  • Collaborate across marketing, MarTech, and sales ops to align on operational roadmaps.

Data & Reporting

  • Work with data teams to report results and evolve attribution models.
  • Partner with data scientists to drive proactive, data-driven strategies.

You're probably a match if

  • You have experience owning organic channels like SEO, website strategy, CRO, and content marketing, particularly for B2B audiences and SaaS products.
  • You possess a strong understanding of various marketing channels (SEO, SEM, web chat, content marketing, product growth, sales enablement, referral marketing) and know how to build website initiatives around each.
  • You have scaled complex inbound marketing funnels with proven tactics that drive significant results.
  • You are experienced in reporting on channel impact across B2B metrics like leads, pipeline, and ARR.
  • You are confident in working with senior stakeholders across teams and effectively communicating strategy and results.
  • You have partnered with designers, content strategists, and engineers to bring concepts to life.
  • You understand web analytics tools that help accelerate speed to market.
  • You have experience writing strategic briefs with clear executional direction based on insights.
  • You are passionate about using data to inform and improve programs of work.

About the team

Canva’s B2B Growth Marketing team is on a mission to become a widely loved and used product in organizations across the globe. As part of that mission, we’re focused on driving awareness for Canva as an all-in-one workplace design tool, and we’re responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team. We do this by identifying areas of high impact, building growth strategies, and launching experiments across our GTM motions. We specialize across all marketing channels, and we embed our hypotheses with data and insights to drive clear business value.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.

  • B2B Product Marketing Strategist, 12 Month FTC

    1 month ago

    Sydney, New South Wales, Australia Canva Full time

    Lead B2B Product Marketing EffortsWe're seeking an experienced B2B Product Marketing Strategist to join our team in Sydney. This is a senior role that requires strong leadership skills and the ability to drive go-to-market strategies for new product launches.About the RoleIn this position, you'll lead and mentor a team of product marketers, developing and...

  • Senior Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

    Company Overview">We are a leading recruitment agency, consistently ranked among the top places to work. Our team is dedicated to empowering SMBs, accountants, and bookkeepers worldwide.Salary">$125,000 + Super per year (based on 4 days/week in Sydney CBD).Job Description">The Senior Marketing Strategist will be responsible for driving growth and making a...

  • Unlock New Business Opportunities as a B2B Growth Strategist

    3 weeks ago

    Sydney, New South Wales, Australia CreditorWatch Full time

    Unlock New Business OpportunitiesCreditorWatch is seeking an experienced B2B Growth Strategist to drive business development and expand our presence in the market. In this role, you will be responsible for identifying new business opportunities, building relationships with key accounts, and driving revenue growth.About CreditorWatchWe are a leading...

  • Content Strategist, B2B

    1 day ago

    Sydney, New South Wales, Australia Canva Full time

    Job Title: Content Strategist, B2BThis is a key opportunity to join Canva as a Content Strategist, B2B. The role involves developing and briefing content to support marketing strategies, campaigns, and evergreen workstreams.We are looking for an experienced professional with a strong understanding of social media networks and their ability to leverage them...

  • HR Coordinator

    5 months ago

    Sydney Western Suburbs, Australia HAYS Full time

    HR Coordinator | Rydalmere with 2 days WFH | 12 Month FTC | up to $80k + super **Your new company** A global and well established company with a 200-year history. They provide high quality service and technology-enabled solutions for businesses and homes. Based in Rydalmere in their Head Office with free on-site parking and 2 days working from home. They...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia OFX Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team in Sydney, Australia. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to drive business growth and enhance client engagement.The successful candidate will have extensive experience in B2B digital...

  • Event Specialist

    6 months ago

    Sydney, Australia RICS Full time

    **Vacancy Name** - Event Specialist - 12 months FTC **Country** - Australia **Office Location** - Sydney (AUS) **About Us** - Flexible/Hybrid working: This role can be performed with a hybrid working arrangement which balances working from home and your contracted office. It is expected that regular attendance in the office will be required in line with...

  • Events Specialist

    6 months ago

    Sydney, Australia RICS Full time

    **Vacancy Name** - Events Specialist - 12 months FTC **Country** - Australia **Office Location** - Sydney (AUS) **About Us** - Flexible/Hybrid working: This role supports a hybrid working arrangement, combining remote work with occasional office presence as necessary to meet team requirements. "Join RICS in delivering impactful knowledge and competence...

  • Enterprise Sales Growth Strategist

    4 weeks ago

    Sydney, New South Wales, Australia CreditorWatch Full time

    Unlock New Opportunities in Business DevelopmentWe are seeking an experienced Enterprise Sales Growth Strategist to join our team at CreditorWatch, a leading Australian data and technology company. As a key member of our sales team, you will be responsible for driving growth and revenue through the development of strategic business relationships with our key...

  • Head of Talent Acquisition

    6 months ago

    Sydney, Australia SafetyCulture Full time

    **Head of Talent Acquisition - 12 Month FTC**: - Sydney- People - Talent Acquisition /- Full-time Permanent /- Hybrid- SafetyCulture is a global technology company that is helping to transform workplaces around the world. After witnessing the tragedy of workplace incidents as a private investigator, SafetyCulture Founder Luke Anear recruited a team to help...

  • Payments Solutions Officer

    6 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Brighte (not for Hatch)** Hatch is supporting Brighte to find a great Payments Solutions Officer - 12 Month FTC to join their Sales and Customer Success team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Brighte. **About the...

  • B2B Product Marketing Lead, 12 Month FTC

    1 month ago

    Sydney, Australia Canva Full time

    Join the team redefining how the world experiences design. Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in...

  • Product Growth Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Beam Suntory Full time

    About the RoleThe Product Growth Strategist will be a vital member of the Category team within the SGS Commercial function at Beam Suntory. This role focuses on driving category growth with key retail partners, leveraging deep category insights and fostering strong retailer relationships. The Product Growth Strategist will develop a deep understanding of the...

  • Digital Marketing Strategist for Amazon AU

    3 weeks ago

    Sydney, New South Wales, Australia Amazon Full time

    We are seeking a creative and data-driven Digital Marketing Strategist to drive innovative outbound marketing campaigns for Amazon Australia. This is a 12-month fixed-term-contract (FTC) role.Key Responsibilities:Audit and analyze Outbound performance, identify issues, find root-causes, and experiment with solutions to improve performance at scaleCommunicate...

  • HR Coordinator

    7 days ago

    Sydney, Australia DLL Full time

    **Your function** Please note this is a 12-month FTC** We are looking for an energetic and passionate people’s person to join our HR Team. In this role, you will be at the core of our HR function supporting our HR leaders in their day-to-day tasks. You will support the whole employee lifecycle from beginning to end and contribute to our amazing culture...

  • E-commerce Manager

    6 months ago

    Sydney, Australia Sephora Full time

    At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty. As part of the LVMH family, Sephora's excellence, innovation, and entrepreneurial spirit have made us the world's leading beauty retailer growing twice faster than the...

  • Project Assistant

    6 months ago

    Sydney, Australia Lotus People Full time

    **Leading higher education provider with an excellent reputation and great employee benefits**: - **Amazing opportunity to be part of a unique and exciting project supporting a Project Director**: - **$76,908 - $87,443 plus 17% super (Negotiable dependent on experience)** **THE COMPANY** Lotus People are delighted to be partnering with a leading tertiary...

  • Business Growth Strategist

    4 weeks ago

    North Sydney Council, Australia Eftsure Full time

    We're a rapidly expanding Australian company, safeguarding B2B payments with real-time vendor verification and payment protection. In an increasingly complex world where cybercrime and payment fraud are ever-present threats, we protect our customers by ensuring they never pay the wrong people.Our ambitious vision is to become the ultimate Security Standard...

  • Outbound Marketing Manager, 12 Month FTC

    3 weeks ago

    Sydney, Australia Amazon Full time

    DESCRIPTIONReady to revolutionize digital marketing for one of the world's largest e-commerce platforms? We're seeking a creative and data-driven Outbound Marketing Manager to drive innovative outbound marketing campaigns for Amazon AU. In this role, you'll lead all outbound marketing campaigns at Amazon, including email and push notification strategies, to...

  • Digital Growth Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

    We are seeking a passionate acquisition marketing expert with a proven track record in growth strategies, digital campaigns, and performance marketing to join our client's high-performing team for a 12-month maternity leave cover.This role will collaborate with a Sydney-based team dedicated to empowering SMBs, accountants, and bookkeepers worldwide. The...