Marketing Manager

6 months ago

Sydney, Australia HSBC Full time

-Job description

**Marketing Manager [12 Month Fixed Term Contract]**

**Some career choices have more impact than others.**

At HSBC we exist with the purpose of Opening up a World of Opportunity. We use our unique expertise, capabilities, breadth and perspectives to provide opportunities for our customers and colleagues through global connectivity. We bring together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share.

As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services, bonus leave days and wellness programmes including discounted gym memberships.

This role is part of the Marketing function in Australia reporting into Senior Marketing Manager B2B, Brand and Marketing Services. The role forms part of the local vertical of Brand / Marketing Shared Services (including Partnerships & B2B). The Marketing function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

**Responsibilities**:

- To support the continued development of customer led, insight driven, locally relevant business driving brand strategies across the ASP region, with specific attention in Australia.
- Collaborate with Reputation and Corporate Sustainability on key programmes (eg Plan for the Planet, D&I initiatives etc) to ensure these are all building to and supportive of our brand vision and purpose.
- To assist in the continuation of the “Brand as a Catalyst for Growth” programme and driving HSBC Australia localisation of “Open up a world of opportunity” brand platform which launched in 2021.
- Build close relationships with the Group & regional Brand & Partnerships team to share best practice and fuse together strategies, insights, and measurement approaches into coherent regional brand strategies.
- Working with WPB Product Teams to creating and optimising communications to existing customers using a range of owned channels.
- Work closely with a broad range of agency partners (creative, media, activation, and events) to bring brand strategy into action in a coherent manner
Requirements

**Requirements**:

- Modern Marketing professional with understanding of latest developments in the marketing and media world.
- Have depth of both classical and contemporary channels
- Understand the use of data and analytics in deriving customer value
- Be passionate about the customer and be obsessed with customer outcomes
- Degree level qualification in marketing and/or business studies preferred
- Significant marketing experience (ideally brand/social media/content development)

We value different perspectives, we succeed together, collaborating across boundaries, we take responsibility, holding ourselves accountable to get things done. Through these values, HSBC is committed to building a culture where all employees are appreciated and respected and where opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow in an inclusive environment. Applications from First Nations peoples are encouraged.

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