Customer Insights Manager

3 months ago


Sydney, Australia RX Australia Pty Ltd. Company Full time

About the Role

As a Customer Insights Manager, you'll develop and implement a customer insights strategy for diverse industries. You'll conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

Reporting into our Marketing Director, this is a permanent full-time role based in our head office Chatswood, Sydney with the possibility of combined home/office-based arrangements to have flexible work-life balance.
 

Responsibilities

Providing qualitative and quantitative research for specific industries and markets, as well as existing and new customers

Leading the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve

Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences

Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends

Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights

Partnering with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment

Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention

Staying abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing


Requirements

Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered

Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors

Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques

Demonstrate a solid background in customer insights, market research, or analytics within the events industry.

Exhibit excellent strategic thinking and problem-solving skills

Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels

Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools

Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas


Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.


Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer

Discounted Health plan rate and Optical Assistance

Life assurance and income protection

Option to buy additional Annual Leave days

Employee Assistance Program

Flexible working arrangements

Benefits for you and your family

Access to learning and development resources


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