Manager Marketing Analytics

5 months ago

Sydney, Australia Qantas Airways Limited Full time

Challenge yourself and take the next step in your market research and insights career.
- Opportunity to join a leading brand in Qantas and to shape our marketing strategies business.
- Full-time, permanent role based at our Head Office in Mascot.

Our customers come first. We’re constantly challenging ourselves to reimagine our customer experience and work hard to connect and build trust. Ultimately, our service should make people feel at home no matter where they are.

The Qantas brand is dear to many hearts, and our marketing and communications team take care in managing how the Qantas Group brands are represented to the world. Our collaborative culture allows us to dream big and deliver successfully, knowing we’re supported by the best people. Together we drive positive business outcomes, taking a considered, cost-conscious approach that makes a difference to our customer experience.

The Manager Marketing Analytics and Customer Insights role is responsible for bringing together customer and research survey data with business insights and commercial thinking to inform both Marketing strategies and to optimise Marketing performance. This role draws on a range of analytical and customer inputs alongside marketing needs and tactics to ultimately increase marketing effectiveness and build brand equity in Australia and offshore markets.

This role has a deep understanding of a wide range of research and analytical methodologies and can build business context with the airline industry and competitors. It recognises the needs and drivers of Airline and Loyalty customers, and is able to adapt to a rapidly changing consumer landscape.

This role leads marketing-based insights (in collaboration with peers in Analytics and Marketing), path to conversion related to Marketing influence, identifying opportunities and focus areas to deliver against business needs, maximise revenue, customer engagement and marketing effectiveness. This role understands the bigger picture contribution of brand to marketing, as well as the effectiveness of our communications. The role works closely with the Customer Insights team to deliver key Brand Health survey requirements with analysis and reporting across Australia and our key global markets to enhance marketing and brand activities, as well as the Marketing team to understand advertising effectiveness.

This role requires considerable collaboration, coordination and influence across several teams including Airline Analytics, Customer Insights, Marketing, Channels, Product and Commercial teams across retail, business and offshore portfolios. This is considered a senior role within Airline Analytics and will be required to advise at all levels across Brand and Marketing.

You’ll have:

- A passion and curiosity for proactively seeking insights, and the ability to craft a compelling and simple story for your recommendations
- 10+ years in roles related to Marketing, Market Research, Strategy and/or Consumer Insights roles.
- Tertiary qualifications in Marketing or a related field.
- Strong commercial acumen.
- A thought-leader with a passion for developing innovative marketing solutions through the use of data, insights and experience.
- Proven track record in delivering outstanding results in a complex, high paced business environment.
- Proven track record in developing strong working relationships with a broad range of stakeholders.
- Strong analytical and problem-solving capabilities.
- Ability to turn data and insights into easy to digest presentations and packs.
- Effective communication skills (written and verbal) to executive level audiences.
- Ability to influence senior management and stakeholders.
- Proficiency in survey analysis programs and Microsoft suite
- Why Qantas?_
- There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us - so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless._
- The Qantas employee benefits program offers amazing benefits that extend well beyond travel._
- _ We love to travel: Enjoy discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays._
- _ We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and additional purchased leave options._
- _ We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing,

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