Digital & Customer Insights Manager

6 months ago


Sydney, Australia Coates Group Full time

**Be Part of Our Next Chapter**

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started

We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose
- _Creating Connections. Empowering Partnerships. Always Evolving_. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

**Purpose
The Digital & Customer Insights Manager, you will play an integral role in driving digital, customer, and product outcomes through actionable insights. As a member of our Makers Org team, they are be instrumental in embedding customer and insights-led approaches to growth and product strategies across the business. They leverage both qualitative and quantitative research techniques to lead targeted research and help to mature our customer intelligence gathering mechanisms across the business.

**Individual Accountabilities**:

- Lead and manage various primary and secondary research studies, including exploratory primary customer research, generative innovation and design research, evaluative concept and customer testing, field test and experiments, market and customer segmentation, market scans and trends analysis
- Identification and prioritisation of insights needs across the business, preparation of research plans and approaches, and undertaking quantitative and/or qualitative research studies
- Lead hypothesis development and experimental design for product trials and field tests
- Proven analytical and problem-solving skills with the ability to inject commercial acumen into the development of insights and recommendations
- Communication and promotion research project outcomes with a diverse range of stakeholders
- Drive intelligence gathering, voice of customer, and customer knowledge management agenda Makers Org, including dissemination to the broader group
- Lead assumptions gathering and insights generation to aid in the development of business cases and drive strategic options assessments, respectively

**Success Factors**:

- Foster and manage partnerships with key stakeholders and market leads across the business to understand and deliver against business objectives
- Establish and lead a strong insight capability within the new product experience team and the broader business
- Collaborate with business units to increase their connection with our customers, building customer capability in decision making and process
- Support with product and growth strategy development

**Qualifications and Experience**:

- 6+ years’ experience in strategic insights within consulting, agency, insights boutique, or within public sector / industry equivalent
- Experience in leading and interpreting both quantitative and qualitative research
- Expereince in ‘Digital Customer’ is a must, experience in B2B organisations is preferred
- Background and experience in psychology, behavioural science, behavioural economics is advantageous
- Experience in conducting product experiments and in-market trials
- Strong analytical skills, problem solving, and conceptual thinking a must

**Capabilities**:

- Background and experience in psychology, behavioural science, behavioural economics is advantageous
- Experience in conducting product experiments and in-market trials
- Strong analytical skills, problem solving, and conceptual thinking a must

**About Coates**

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are industry leaders who have won awards and set



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