Customer Insights Strategy Manager
1 month ago
About the Role
RX Australia Pty Ltd. Company is looking for a skilled Customer Insights Manager to join our team. As a key member of our organization, you will be responsible for developing and implementing a customer insights strategy that drives business growth and improves decision-making.
Responsibilities
- Conduct qualitative and quantitative research to gain insights into customer behavior and preferences.
- Develop and implement a comprehensive customer insights strategy that aligns with our business objectives.
- Analyze data from various sources to identify industry-specific trends and preferences.
- Collaborate closely with cross-functional teams to elevate relevant functional campaigns based on customer insights.
- Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.
Requirements
- Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered.
- Demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors.
- Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.
- Exhibit excellent strategic thinking and problem-solving skills.
- Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.
- Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.
About RX Australia Pty Ltd. Company
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.
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