Senior Analyst, Channel Strategy

3 months ago

Richmond, Australia REA Group Full time

Senior Analyst, Channel Strategy

We're REA

REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

Channel Strategy is a pillar of the Customer Marketing and Commercial Effectiveness which consists of Channel Strategy, GTM, Market Research & CX, Loyalty and Sales Learning and Development. Customer Marketing and Commercial Effectiveness is a shared service function within the Customer group. The Channel Strategy team helps support REA effectively engage with a wide and varied customer set through our omni-channel paths.

We not only help support a Sales team (that generates bulk cash) but also our non F2F customer channels to ensure we are providing a best-in-class customer experience no matter how they do business with REA.

We leverage our data expertise to make sure we provide the best experience for our customers, whether that is designing our Sales incentives structure, Sales capacity planning, embedding feature usage of products with customers and drive awareness of campaigns that align with REA business priorities. We own the performance tracking to make sure our products and sales team are delivering on our benchmarks of high performance, continually evaluating and making recommendations to shift the needle on core KPIs and drive positive revenue outcomes.

What the role is all about

Senior Analyst, Channel Strategy is a key role that helps provide strategic direction for both the long- and short-term channel strategies, ensuring our traditional sales functions and other channels are set up for success and our growth aspirations are achieved. By partnering with key stakeholders in sales, analytics, GTM, loyalty and finance, the role will be key to identifying areas of growth and optimisation. Being a master of prioritising the teams focus and influencing change across stakeholders will ensure deliverables are met and the team are empowered to think longer term.

Help to iterate and improve on customer segmentation model to ensure fit for use to drive desired business outcomes

Defining the overarching group omni-channel sales long term strategy to deliver our next wave of sales growth

Proactively identifying areas of growth, challenge market strategies and structure where necessary to facilitate that growth (where ever and whenever they pop up). Ultimately to help drive awareness of sales and customer insights to key stakeholders within the business

Be the conduit between our stakeholders on how data can play a critical role in product feature adoption and overall engagement with REA

Help provide insights to cross-functional teams executing on multi-year projects to help ensure success

Partner with the key Sales people to understand their markets, teams and build strong rapport and understanding of their needs

Drive strong connection between our business strategy to our omni-channel sales strategy, near term and long term, working closely with Customer Analytics, Product, GTM and Customer Lifecycle Marketing teams

Be the eyes around corners, driving recommendations based on environmental, business or customer insight and factors

Champion a mindset of continuous process improvement

Build out a best-in-class Channel Strategy team with strong relationships and trust internally and externally

Who we’re looking for

Demonstrated experience in strategic planning, analysis and business planning

Comfort in operating in grey areas at times (we don’t have all the answers and that’s ok)

Exceptional communication skills, with experience partnering closely with senior leaders within Sales environments

A background in operational analytics and insights generation for commercial customer facing teams is desirable but not essential for this role

Great technical nous – the ability to communicate and partner with technical stakeholders to determine process and system improvements

The ability to synthesise and understand information from commercial, analytical and technical stakeholders in order to define and set priorities for the team

Looks at tricky situations through a solutions-focused lens

Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

A hybrid and flexible approach to working -

Flexible parental leave offering for primary and secondary carers

Programs to support mental, emotional, financial and physical health & wellbeing

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

Hack Days so you can bring your big ideas to life

Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

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