Strategic Channel Analyst

2 months ago

Richmond, Australia REA Group Full time
About the Role

We're seeking a highly skilled Senior Analyst, Channel Strategy to join our team at REA Group. As a key member of our Customer Marketing and Commercial Effectiveness team, you will play a critical role in helping us effectively engage with our customers through our omni-channel paths.

Key Responsibilities
  • Develop and implement strategic direction for our channel strategies, ensuring our traditional sales functions and other channels are set up for success and our growth aspirations are achieved.
  • Partner with key stakeholders in sales, analytics, GTM, loyalty, and finance to identify areas of growth and optimisation.
  • Help iterate and improve our customer segmentation model to ensure it's fit for purpose and drives desired business outcomes.
  • Define our overarching group omni-channel sales long-term strategy to deliver our next wave of sales growth.
  • Proactively identify areas of growth, challenge market strategies, and structure where necessary to facilitate that growth.
  • Be the conduit between stakeholders on how data can play a critical role in product feature adoption and overall engagement with REA.
  • Help provide insights to cross-functional teams executing on multi-year projects to ensure success.
  • Partner with key Sales people to understand their markets, teams, and build strong rapport and understanding of their needs.
  • Drive strong connection between our business strategy and our omni-channel sales strategy, near term and long term.
  • Be the eyes around corners, driving recommendations based on environmental, business, or customer insight and factors.
  • Champion a mindset of continuous process improvement.
  • Build out a best-in-class Channel Strategy team with strong relationships and trust internally and externally.
What We're Looking For
  • Demonstrated experience in strategic planning, analysis, and business planning.
  • Comfort in operating in grey areas at times.
  • Exceptional communication skills, with experience partnering closely with senior leaders within Sales environments.
  • A background in operational analytics and insights generation for commercial customer-facing teams is desirable but not essential for this role.
  • Great technical nous – the ability to communicate and partner with technical stakeholders to determine process and system improvements.
  • The ability to synthesise and understand information from commercial, analytical, and technical stakeholders in order to define and set priorities for the team.
  • Looks at tricky situations through a solutions-focused lens.
  • Work productively in a fast-paced and agile environment.
About REA Group

The physical, mental, emotional, and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer a hybrid and flexible approach to working, flexible parental leave offering for primary and secondary carers, programs to support mental, emotional, financial, and physical health & wellbeing, and more.

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