Paid Audience Analyst

4 days ago


Sydney, New South Wales, Australia News Corp Australia Full time

NewsCorp Australia is looking for an enthusiastic and dynamic individual to join its Editorial Innovation Centre as a Paid Audience Analyst.

The Analyst will work closely with Editorial and Consumer Teams, including (but not limited to) the National Media Team, social media editors, key editorial and executive stakeholders to distribute high quality journalism across digital media channels. The role will work alongside the Paid Social Media Specialists within the Editorial Innovation Centre (EIC) and report to the Audience Development Manager.

This is a unique opportunity to be part of an innovative and evolving team inside Australia's largest media organisation.

**Responsibilites**
- To engage and convert off-platform digital audiences via the amplification of high-quality journalism across various digital media channels.
- To work closely with partnering divisions to ensure promoted journalism is of the highest quality and is well suited to the nominated target audiences.
- To provide key insights and recommendations to internal stakeholders around content performance via weekly and monthly reports.
- Extract data regularly (often daily) from various media platforms in an effort to analyse performance and perform regular quality assurance checks to ensure all campaigns are live and serving.
- Build and maintain strong relationships with internal stakeholders from both Consumer and Editorial divisions.
- Manage the day-to-day activities associated with digital paid channels (Meta, Google, Reddit, Linkedin, etc) based on products within the nominated portfolio.
- Have the ability to lead the existing team members in the absence of the Audience Development Manager and step in to take on necessary tasks as required.

**Who are you?**
- At least 2 years experience in Digital Media or similar roles. Channel experience and/or social media experience is advantageous but not essential.
- Exceptional attention to detail and your organisation and time management skills will be second to none.
- Excellent communication skills, both written and spoken.
- A process-driven nature, and be a structured and methodical individual with excellent collaboration skills.
- A passion for the media industry.
- The ability to work in a fast-paced and constantly changing environment whilst remaining efficient and accurate.
- The ability to work under pressure on a daily basis and meet strict deadlines.
- A willingness to be part of a team that prides itself on culture and teamwork, whilst also being capable of working autonomously and without excessive supervision.
- The ability to remain positive and be agile in an effort to work within the objectives of the wider business. A broad mindset is essential.
- Have a positive attitude and a willingness to learn and take on new challenges.
- Great stakeholder management skills which can be leveraged to produce successful outcomes.

**What's in it for you?**
- Great package on offer and the opportunity to work for Australia's # 1 media organisation.
- An opportunity to innovate, challenge the norm and pioneer the way forward.
- A truly collaborative environment.
- Variety of work where no two days are the same.
- Work with some of Australia's most recognised and prestigious brands.

**What are the perks?**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours**:

- Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies
- ** Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities.

**Who are we?**

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for.

Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple print, video, audio and digital platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fi



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