Audience & Content Analyst

At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department

The SBS Television and Online Content Division is responsible for the development of content and programming through commissioning and acquiring of relevant content, to support the delivery of our free-to-air television channels alongside our digital streaming service SBS On Demand and our online website offerings such as SBS Food and SBS Sport. Our purpose is to courageously create and curate innovative and engaging content and products that provide different perspectives, inspire conversation and entertain all Australians.

• This role sits in the Production & Commercial Strategy team within this Division

• This is a full-time, ongoing role based in Sydney (hybrid)

• This role is classified as Level 4 role under SBS Australia's current Enterprise Agreement (with a base salary range of $98K - $106K). The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework.

The Role

Reporting to the Head of Strategic Priorities and Planning, the Audience and Content Analyst will:

• Support the Television and Online Content Division with measurement and reporting (e.g. monthly KPI results) and analysing audience, program and costs data

• Support the Network Programming team (e.g. channel managers) and Commissioning team (e.g. commissioning editors) to retrieve and analyse audience data on TV and BVOD to analyse channel, genre or program performance

• Support the Head of Strategic Priorities and Planning on adhoc analysis as required e.g. strategic reviews, ROI analysis, program cost/hours modelling

• Assist in the forecasting of newly commissioned shows, major content acquisitions and key KPIs e.g. consumption hours

• Provide quantitative support in the annual audience and revenue projections process

• Help to test/create dashboards and visualisations (e.g. Excel, Tableau) to automate audience reporting

About you

Ideally, you will bring:

• Strong analytical skills with the ability to communicate relevant and actionable insights from research and data and explain the process

• Strong understanding of broadcast and digital measurement and skilled at using industry measurement tools such as eVOZ and Adobe Analytics

• Strong Excel skills (esp. in combining different datasets) and proficient in Powerpoint

• Expertise in using and creating Tableau dashboards for data visualisation desirable

• Passion for learning and using new business intelligence tools (including AI), data warehousing and SQL database querying and reporting

• Relevant Tertiary Qualifications and/or at least 5 years of relevant industry experience.

• A passion for working in the media sector, preferably in broadcast TV or streaming

Feel like you meet most, but perhaps not all the criteria listed? Then, send through your detail as whilst we have specific requirements in mind we can look at how we can bridge the gaps

Some of the reasons to consider working with us:

• The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you'll be part of one of the most inclusive companies in Australia

• The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS  

• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass. 

• We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments

• We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation.

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know.