Audience Engagement Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowth Full time $90,000 - $120,000

Reporting to the Editor, the incumbent will be responsible for executing the strategy to drive audience growth on The Daily Telegraph.

Key Responsibilities:
  • Work closely with the Editor to agree, develop, articulate and execute local editorial digital storytelling and distribution strategy based on audience and content insights
  • Execute growth strategies alongside SEO and Social leads, setting and meeting audience growth strategies across all channels
  • Lead optimisation of stories; eg sells and social headlines, photographs, links etc
  • Lead optimisation of discoverability of content off-platform; eg newsletters, social media etc
  • Foster strong newsroom ties and coordinate with the Editorial Innovation Centre to ensure maximised use of specialist areas (SEO/Social, Video etc) and embed the analytics so the reporting needs of the newsroom are met
  • Monitor and interpret the performance of content, delivering feedback to the Editor and relevant teams

The ideal candidate will have a proven track record of delivering audience growth, strong industry knowledge, and a deep understanding of and passion for journalism and digital storytelling.

They will also have experience in delivery of specific organic and paid growth strategies across social media, newsletter, podcast and web, as well as excellent stakeholder-management skills and comfortable communicating and presenting.

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