Drive Audience Intelligence

2 days ago

Sydney, New South Wales, Australia beBeeInsights Full time $100,000 - $150,000
Job Title:

Lead Research and Insights Manager

About the Role:

The Lead Research and Insights Manager will play a pivotal role in shaping our audience acquisition and engagement initiatives. This dynamic position focuses on qualitative data analysis while being supported by quantitative insights.

Key Responsibilities:
  • Develop strategic insight reports to inform commercial strategies, marketing initiatives, and content ideation.
  • Lead audience analytic programs to identify emerging trends and needs among women.
  • Deliver ongoing insight generation across various channels to support content teams.
  • Represent the research function internally and externally, fostering collaboration.
Requirements:

Proven experience in audience research, marketing analytics, or insights with 5+ years in the field. Strong quantitative research background, adept at managing end-to-end research processes. Proficient with survey and data tools such as Excel, SQL, and Google Analytics.

What We Offer:

Flexible working conditions, wellbeing days, access to MOVE by Mamamia, paid parental leave, and more. Our company is an equal opportunity employer, committed to diversity and inclusion.

Join Our Team:

We are passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience. If you're looking for a meaningful and dynamic place to work, apply now

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