Audience Growth Strategist

3 days ago

Sydney, New South Wales, Australia beBeeAnalyticsManager Full time $115,000 - $145,000

About Our Team

We're a dynamic and innovative group dedicated to making the world a better place for women and girls.

Our team reaches seven and a half million women each month across written, video, and social platforms, with a large women's podcast network featuring 55 different shows.

The Role We're Hiring For

This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation. As our Analytics Manager, you will play a pivotal role in helping us understand our audience, their interests, and how they engage with our content and commercial campaigns.

  • You'll analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • You'll develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • You'll provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • You'll own our audience survey pipeline from design and implementation to analysis and insight delivery.
  • You'll support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • You'll manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
  • You'll oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • You'll improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.

Your Requirements

You have 5+ years of experience in audience research, marketing analytics, and/or insights.

Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.

Experience with survey and data tools such as Excel, SQL, Google Analytics, and social platform insights.

Ability to translate complex data into compelling narratives that influence decision-making.

Proven experience leading or managing a team and collaborating across multiple departments.

Adaptability and ability to drive process improvement initiatives in a fast-paced environment.

We Offer

A supportive and dynamic work environment where you can create real and tangible change and have your voice heard.

Flexible working conditions (Hybrid working model) and additional leave for years of service, plus annual rewards to celebrate your work anniversaries.

Paid parental leave and enjoy paid volunteer leave to support our charity partner.

Our Culture

We value diversity and are an equal opportunity employer, considering all applicants regardless of their race, sexuality, religion, colour, gender identity, or parental status.

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