Digital Marketing Manager
3 days ago
About Us
Vets Central partners with a growing portfolio of veterinary clinics across Australia and New Zealand. Our mission is simple: to support local clinics so they can focus on what they do best - providing exceptional care to animals and their owners. As part of our support office, the marketing team plays a vital role in driving growth, enhancing visibility, and strengthening the connection between clinics and their communities.
About the Role
You will collaborate closely with the broader marketing team to ensure consistency and alignment across all digital touchpoints.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with company goals and clinic growth targets.
- Oversee website content, SEO, and UX enhancements to improve traffic and conversion rates.
- Manage and optimise paid digital campaigns (PPC, social, display) to increase brand awareness and appointment bookings.
- Monitor and report on key performance metrics (ROI, traffic, leads, conversions).
- Lead online reputation efforts, including managing reviews, implementing NPS surveys, and analysing feedback.
- Deliver regular reporting dashboards and performance insights for internal teams and clinic stakeholders.
- Track, analyse, and report on campaign performance using analytics tools; use insights to guide strategic decisions
- Contribute to visual content production, including copywriting and coordinating multimedia assets
- Stay current with digital marketing trends and innovations, particularly within the veterinary and pet care sectors
Who You Are
You're driven by data and creative doer with a passion for animal health. You're equally confident leading projects or collaborating with cross-functional teams, and you bring both analytical rigour and content flair to everything you do.
Your Experience & Skills
- Bachelor's degree in marketing, Communications, Digital Media, or a related field.
- 4+ years of experience in digital marketing; experience in veterinary or healthcare marketing is highly preferred.
- Proficient in Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Moz), and CMS platforms (e.g., WordPress).
- Strong understanding of Google Analytics and reporting tools.
- Experience with veterinary systems such as ezyVet.
- Capable in basic design and video tools (Canva, Adobe Creative Suite).
- Detail-oriented with a creative mindset and a drive for continuous improvement.
- Bonus: Experience in veterinary, pet care, or healthcare marketing.
Why Join Vets Central?
- Work with a passionate, experienced marketing team dedicated to meaningful impact.
- Play a pivotal role in the growth and visibility of community veterinary clinics.
- Enjoy a dynamic and supportive marketing team where your ideas matter.
- Career growth opportunities.
- Flexible work practices with the ability to work one day a week from home or a 9-day fortnight.
- Friday afternoon drinks with the team.
- Monthly massages in the office.
- Free carparking.
- Bring your pet to work days.
- A beautiful modern office and fun working environment (opposite HOTA).
- Access to an Employee Assistance Program - Your wellbeing is very important to us.
- Qualified Mental Health First Aiders - We are recognised as a 'Skilled Mental Health First Aid' workplace.
- Great work perks, including discounts with over 100 national retailers.
- Friendship, challenge, support, fun, diversity, and satisfaction.
- We look after our team and value everyone's professionalism, integrity, and love of animals.
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