Digital Marketing Manager

Digital Marketing Manager (On-site), HQ/Gold Coast

Location: Byron Bay/Gold Coast

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

The Digital Marketing Manager is responsible for leading and optimising all paid digital performance marketing activity, including search, social, display, and programmatic channels. The role focuses on driving customer acquisition, improving campaign efficiency, and delivering measurable growth.

Working closely with the Head of Marketing, this role supports the broader Digital Marketing Portfolio Strategy and uses data-driven insights to reduce acquisition costs, grow new customer numbers, and contribute to business-wide goals. It requires a strong balance of strategic thinking, executional excellence, and cross-functional collaboration.

Organisational Structure

You'll report to our Head of Marketing in a full-time permanent position. This role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose This role can be based from our Byron Bay HQ or Varsity Lakes Office.

A Day in the Life

• Lead digital marketing strategy across all paid channels to drive traffic, efficiency, and growth.
• Manage performance optimisation to boost campaign ROI and customer acquisition.
• Coordinate Digital Marketing Portfolio Strategy projects, aligning with broader digital goals.
• Own the Digital Media Marketing function from planning to continuous improvement.
• Lead strategic digital media initiatives, ensuring alignment with commercial and marketing goals.
• Execute and manage campaigns directly on platforms like Google and Meta.
• Oversee SEM budgets, optimising allocation and tracking spend for maximum ROI.

To be a front running candidate

• Bachelor's degree in Marketing or equivalent
• Digital strategy and execution experience centered around driving business growth
• Experience with Paid Search platforms such as Google Ads, Search Ads 360
• Experience leveraging and optimizing Meta Suite for maximum effectiveness
• Understanding the different digital media buying models such as CPC, CPM, CPB, CPA
• Team leadership experience
• Commercial acumen to make informed decisions at speed, centred around ROAS
• Demonstrated experience managing campaigns from end-to-end including scoping, briefing, execution, optimisation and post analysis and evaluation
• Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
• Experienced using GA4
• Social media performance tools such as Smartly
• Business Intelligence tools such as PowerBi

Why TripADeal?

• Competitive salary package
• Learn, develop and advance your career within TripADeal
• Opportunities to experience our own curated, bucket list holidays through famil's and educationals
• Fun, casual working environment, where shoes are optional
• Staff travel discounts
• Employee Assistance Program
• $1,040 per annum of subsidised gym memberships
• Regular social get togethers
• Savings and discounts on groceries, electronics and homewares
• Volunteer leave as part of giving back to the local community

See your next destination as Digital Marketing Manager for TripADeal? Your future pathway is just one click away. Apply now

Working with TripADeal
Our Core Belief

Travel is an experience that should be enjoyed by everyone and we're proud to make it an affordable option for all.

TripADeal may collect personal information during the recruitment process, including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal's recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publicly available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

#J-18808-Ljbffr

---