Digital Marketing Manager

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Kiva Wellness is one of Australia's fastest growing wellness brands offering premium infrared saunas, ice baths and sleep technology. We are scaling quickly, targeting record sales for 2025 and preparing for the new era of digital discovery powered by AI and generative search.

We are looking for a Digital Marketing Manager to join our driven marketing team.

You will work alongside an in house marketing team plus external agencies to own the performance side of our digital marketing.

Performance Marketing

Manage paid campaigns across Google Meta Bing and other emerging AI driven ad formats

Scale high performing campaigns while controlling CPA, maintaining a strong ROAS whilst monitoring MER

SEO and GEO (with agency support)

Partner with our SEO and GEO agency to shape strategy set KPIs and ensure execution delivers commercial outcomes

Ensure Kiva is visible not just in search engines but in generative answer engines through structured content conversational queries and schema

Analytics and Reporting

Own the performance tracking stack including GA4 Triple Whale Klaviyo and server side tracking

Deliver clear reports that link spend to revenue and profit

Conversion and Funnel Optimisation

Collaborate with our CRO and web manager to improve landing pages funnels and customer journeys

Use data to identify bottlenecks and opportunities

Collaboration and Leadership

Work closely with our marketing team to align digital performance with brand strategy

Manage agency relationships and hold them accountable to ROI

Track competitor activity digital marketing trends and shifts in AI driven discovery

Recommend proactive steps to keep Kiva Wellness ahead

3+ years experience in digital marketing ideally ecommerce

Proven ability to manage and optimise large paid budgets

Strong understanding of SEO and some experience with analytics GEO and AI search exposure is a plus

Confidence working with agencies and translating their work into business growth

Commercial mindset with focus on revenue and profit not just clicks

Collaborative approach and ability to work with brand CRO content and design

Impact: Take ownership of digital growth in a multi million dollar brand

Collaboration: Work within a motivated marketing team covering brand CRO content and design

Innovation: Lead the way in AI era marketing with investment in GEO and new ad formats

Growth: Opportunity to progress as we expand into further overseas

Full-Time Monday - Friday

Very Competitive base salary + performance bonus

Hybrid working (Gold Coast HQ + flexibility)

Wellness benefits including full access to Kiva products

Apply now with your Resume, cover letter and a short example of a digital campaign you led that delivered measurable growth.

Applications close on 26th September, due to expected high volumes, only successful applicants will be contacted.

Salary match Number of applicants Skills match

Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have in digital marketing? Do you have experience with Search Engine Optimisation (SEO)? Which of the following online advertising methods do you have experience with? Which of the following web analytics tools are you experienced with?

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What can I earn as a Digital Marketing Manager