
Digital Marketing Manager
1 day ago
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Kiva Wellness is one of Australia's fastest growing wellness brands offering premium infrared saunas, ice baths and sleep technology. We are scaling quickly, targeting record sales for 2025 and preparing for the new era of digital discovery powered by AI and generative search.
We are looking for a Digital Marketing Manager to join our driven marketing team.
You will work alongside an in house marketing team plus external agencies to own the performance side of our digital marketing.
What You Will DoPerformance Marketing
Manage paid campaigns across Google Meta Bing and other emerging AI driven ad formats
Scale high performing campaigns while controlling CPA, maintaining a strong ROAS whilst monitoring MER
SEO and GEO (with agency support)
Partner with our SEO and GEO agency to shape strategy set KPIs and ensure execution delivers commercial outcomes
Ensure Kiva is visible not just in search engines but in generative answer engines through structured content conversational queries and schema
Analytics and Reporting
Own the performance tracking stack including GA4 Triple Whale Klaviyo and server side tracking
Deliver clear reports that link spend to revenue and profit
Conversion and Funnel Optimisation
Collaborate with our CRO and web manager to improve landing pages funnels and customer journeys
Use data to identify bottlenecks and opportunities
Collaboration and Leadership
Work closely with our marketing team to align digital performance with brand strategy
Manage agency relationships and hold them accountable to ROI
Track competitor activity digital marketing trends and shifts in AI driven discovery
Recommend proactive steps to keep Kiva Wellness ahead
What You Will Bring3+ years experience in digital marketing ideally ecommerce
Proven ability to manage and optimise large paid budgets
Strong understanding of SEO and some experience with analytics GEO and AI search exposure is a plus
Confidence working with agencies and translating their work into business growth
Commercial mindset with focus on revenue and profit not just clicks
Collaborative approach and ability to work with brand CRO content and design
Why Join Kiva WellnessImpact: Take ownership of digital growth in a multi million dollar brand
Collaboration: Work within a motivated marketing team covering brand CRO content and design
Innovation: Lead the way in AI era marketing with investment in GEO and new ad formats
Growth: Opportunity to progress as we expand into further overseas
PackageFull-Time Monday - Friday
Very Competitive base salary + performance bonus
Hybrid working (Gold Coast HQ + flexibility)
Wellness benefits including full access to Kiva products
Apply now with your Resume, cover letter and a short example of a digital campaign you led that delivered measurable growth.
Applications close on 26th September, due to expected high volumes, only successful applicants will be contacted.
Unlock job insightsSalary match Number of applicants Skills match
Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have in digital marketing? Do you have experience with Search Engine Optimisation (SEO)? Which of the following online advertising methods do you have experience with? Which of the following web analytics tools are you experienced with?
To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
What can I earn as a Digital Marketing Manager
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