Public Relations

1 week ago

Hamilton, Victoria, Australia Ingenia Communities Full time

You might not have heard about Ingenia before, and we tend to fly under the radar. Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.- We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets. We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.- Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.**About the Role**

With exciting growth at Ingenia Communities Group and significant investment in our Marketing strategy, we are looking for a seasoned Public Relations & Social Media Manager. Fuel your passion for tourism and propel the Ingenia Holidays brand to new heights in this newly created opportunity.

You will have significant resources at your disposal to ensure you can unleash your creativity, lead with innovation and best practice, and strategically elevate our marketing capabilities. Partner with industry experts and ignite a growth mindset across the marketing team. Your expertise will be key in expanding our marketing and digital initiatives nationally and shape the future of Ingenia Holidays.
- If you're ready to transform Ingenia Holidays, we want you_

**Accountabilities**
- Develop and implement proactive public relations strategies to promote Ingenia Holiday Parks' brand image, products, and services.
- Cultivate and maintain positive relationships with media representatives, influencers, and key stakeholders to secure media coverage and favourable publicity.
- Monitor media coverage and industry trends to identify potential opportunities and issues; provide timely and relevant responses.
- Plan and coordinate press events, press trips, and media interviews to maximize media exposure.
- Develop and execute a comprehensive social media strategy across various platforms to engage the target audience, drive traffic, and increase brand loyalty.
- Create and curate compelling content, including graphics, videos, and written posts, to maintain an active and engaging social media presence.
- Analyse social media metrics and performance data to evaluate the effectiveness of campaigns and recommend improvements.
- Support the marketing team in the development and execution of integrated campaigns to drive brand awareness and business growth.
- Provide guidance and training to internal stakeholders on PR and social media best practices and guidelines.
- Oversee relationships with external PR agencies, social media influencers, and partners to ensure alignment with company goals and deliverables.

**About You**
- Bachelor's degree in communications, Public Relations, Marketing, or a related field.
- Proven track record of successfully executing public relations and social media campaigns.
- Proficiency in social media management tools and analytics platforms.
- Proven track record of success in public relations and social media roles within a large consumer-facing brand.
- Prior experience in the tourism industry or related fields is advantageous as is passion for the travel and hospitality industry.
- Demonstrated ability to build and maintain strong media relationships as you will be working with a significant media budget.
- Creative mindset with the ability to develop engaging social media content.
- Ability to work independently and collaboratively.
- Willingness to travel for events and industry engagements as required.

**Culture and Benefits

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