Crm And Customer Lifecycle Specialist

1 week ago

Melbourne, Victoria, Australia Swyftx Full time

At Swyftx, we're not just building a fintech scaleup; we're shaping the future of Australia's digital currency industry. With over 650,000 users, we have our sights set high, aiming to be Australia's most trusted cryptocurrency trading platform and the next billion-dollar success story.

This is not just another job opportunity; it's a chance to make your mark in an industry-defining company. Swyftx is currently looking an experienced CRM and Customer Lifecycle Specialist to support our Customer Lifecycle Manager in enhancing customer communications and making a lasting impact on conversion rates, engagement levels and our overall customer experience.

This is an exciting time to join the team as Swyftx will be going through a rebrand over the coming months and you'll be involved in reimagining and designing the ways in which we connect with and delight our customers.

**Some of your key responsibilities in this role will include**:

- Analyse customer behaviours throughout their journey, extracting actionable data to personalise campaigns and ensure every touchpoint delivers value.
- Partner with Design and Marketing teams to align messaging and content in targeted campaigns with overall marketing strategy and brand guidelines.
- Building customer lifecycle automations to enhance customer engagement and retention and analysing their effectiveness to maintain value.
- Conduct A/B Testing to continually optimise and improve effectiveness of our campaigns.

**To be successful you will**:

- Possess proven experience in direct marketing or CRM, within a fast-pacedand agile environment.
- Demonstrate experience managing campaigns through marketing automation platforms (Braze is a bonus, but not essential) andanother nice to have isexperience using Mixpanel, Liquid and Connected Content.
- Have a genuine passion for understanding the customer journey and how automated communications can enhance every step.
- Thrive in a fast-paced environment, embrace change, navigate ambiguity, and consistently deliver high-quality work.
- Approach challenges with creative solutions and critical thinking, while maintaining a meticulous eye for detail.

**Some of our perks and benefits include**:

- Unlimited fee-free trading.
- Career growth, training, mentorship, and development opportunities.
- Social activities, game breaks and recognition awards.
- Fully stocked kitchen, breakfast and lunch foods, unlimited fresh fruit, snacks and kombucha.
- Weekly catered lunches on a Wednesday.

At Swyftx, we're not just building a diverse and dynamic environment; we're celebrating it. We value and embrace the unique experiences, qualities, and characteristics that each member of our team brings, and we're committed to cultivating an inclusive workspace where everyone feels valued, respected, and empowered to do their best work.

We have an internal Talent Acquisition function, and therefore are not accepting approaches from recruitment agencies.

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