Customer Engagement Specialist – Lifecycle

2 weeks ago


Melbourne, Victoria, Australia beBeeLifecycle Full time $75,000 - $95,000

Role Overview

The Customer Engagement Specialist – Lifecycle plays a pivotal role in our Retail Marketing department, focusing on customer retention and engagement.

This key position supports the strategic use of our customer engagement platform to drive marketing initiatives, enhance customer satisfaction, and foster lasting relationships.

Working closely with the Campaign Manager, you'll ensure campaign quality, data compliance, and optimal platform performance.

  • Develop and execute lifecycle campaigns, including creative briefing, copywriting, and content creation within CRM platforms.
  • Conduct quality assurance testing and verify platform features meet standards and regulatory requirements.
  • Assess data requirements and align campaign execution with platform capabilities.
  • Monitor platform usage and ensure adherence to data protection regulations and internal policies.
  • Provide training and support to superusers and the Content team on best practices.
  • Collaborate with internal teams and agencies to craft compelling customer journeys and implement platform enhancements.


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