Lifecycle Marketing Specialist

2 weeks ago


Melbourne, Victoria, Australia beBeeLifecycle Full time $90,000 - $120,000
Role Summary

The Customer Lifecycle Marketing Specialist plays a pivotal role in enhancing customer engagement and satisfaction through strategic campaign execution. This specialist will leverage marketing automation platforms to drive lasting relationships with customers.

Key Responsibilities
  • Develop and execute lifecycle campaigns, including briefing creative assets, copywriting, and content creation within CRM systems.
  • Conduct thorough quality assurance testing to ensure platform features meet standards and compliance requirements.
  • Collaborate with internal teams and agencies to create compelling customer journeys and implement platform enhancements.
  • Provide training and support to Braze superusers and the Content team on platform best practices.
About You
  • Minimum 2 years of experience in a CRM role, with exposure to marketing automation platforms like Braze, Adobe, or Salesforce Marketing Cloud.
  • Bachelor's degree required; front-end development skills desirable.
  • Strong understanding of marketing automation, CRM systems, and data privacy regulations.
  • Basic project management skills with the ability to prioritize and coordinate across stakeholders.
  • Excellent communication and collaboration skills, with a curious and agile mindset.
  • Passionate about customer-centric approaches and committed to compliance and continuous improvement.


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