Crm And Lifecycle Specialist

6 days ago

Melbourne, Victoria, Australia Iselect Full time

About Us
iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products, such as insurance, energy, and loans. We're a values-led business that thrives on collaboration and innovation, all while keeping our customers at the heart of everything we do.
About The Opportunity
We're looking for an Marketing Automation & Lifecycle Specialist on a
10 Month Fixed Term Contract
to take our customer communications to the next level. In this role, you'll be the driving force behind creating personalised, automated journeys that engage customers at every stage of their lifecycle – from onboarding and post-sale engagement, through to reactivation and long-term retention.
Using Salesforce Marketing Cloud, you'll shift our approach from one-off email campaigns to smart, always-on programs that are both customer-centric and insight-driven. You'll blend technical expertise with marketing strategy to deliver meaningful, measurable impact – ensuring every interaction adds value to our customers and strengthens their relationship with our brand.
In this role, you will:
Design and deliver data-driven customer journeys that increase engagement, retention, and lifetime value.
Build and manage automated, multi-step journeys in Salesforce Marketing Cloud, ensuring they're personalised and insight-led.
Optimise existing lifecycle programs and introduce new automation opportunities where gaps exist.
Collaborate with cross-functional teams to align lifecycle marketing with business goals.
Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.
Champion best practice in lifecycle marketing and share results to educate and inspire stakeholders.
Benefits
At Compare the Market and iSelect we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded. You'll have the opportunity to make a meaningful impact and contribute to our continued success, we also provide:
Vibrant and social community who have annual celebrations, family fun days and regular events.
Enjoy additional leave days - 'ME' leave and 'Volunteer Day' leave.
Employee discounts on Car, Home, Travel insurance.
Income protection insurance provided to support you in the event of non-work-related illness or injury.
Attractive salary package and rewarding commission structure based on performance
.
About you
5+ years' experience in CRM, marketing automation, or lifecycle marketing.
Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
Strong understanding of customer lifecycle strategies that drive retention and engagement.
Proven ability to design and implement automated, multi-step journeys.
Analytical mindset with experience turning data into actionable insights.
Excellent stakeholder management and communication skills, with the ability to influence and educate.
Excited by the opportunity? We want to hear from you
At Compare the Market and iSelect we're proud to be an Equal Opportunity Employer and we embrace diversity.
This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.
Compare the Market and iSelect are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside the Auto and General Holdings Group without your consent.

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