General Manager Marketing

3 days ago

Greater Melbourne Area, Australia Campion Education Full time $120,000 - $180,000 per year

Campion Education is the leading provider of education resources and solutions to Australian primary and secondary schools. We're an Australian owned family business with a portfolio of businesses, a strong and stable leadership team, flexible working conditions and a supportive, positive culture. We have decades of experience in what we do and are digital innovators, leading the market with best-in-class technology solutions for schools, teachers and parents.

We're seeking a visionary General Manager – Marketing, to drive brand engagement with schools, teachers, and parents. You'll lead the development of Campions B2B and B2C marketing strategy and be accountable for all marketing and brand communication initiatives.

KEY RESPONSIBILITIES

  • Develop and implement strategic marketing initiatives to reinforce and elevate Campion's unique brand identity.
  • Promote Campion's industry expertise through thought leadership, content marketing, and customer experience programs.
  • Own end-to-end planning & delivery of B2B and B2C marketing programs across all relevant channels
  • Drive digital innovation and customer engagement through targeted campaigns and content.
  • Collaborate with cross-functional teams to support product launches, sales enablement and customer communications.
  • Establish innovative customer engagement programs and supplier partnerships, enabling targeted communications for current and prospective customers
  • Custodian of Campion's customer data, and accountable for customer data management, including privacy and compliance
  • Accountable for customer insight, research, and satisfaction programmes.
  • Leverage company and market data to generate insights, optimize marketing budgets, and maximize ROI.
  • Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability and continuous improvement.
  • Represent Campion externally, building relationships with key stakeholders in education and government.

YOUR SKILL SET

  • 15+ years' experience in marketing roles, with at least 5 years in senior team leadership (Education, Retail, or Technology focus preferred).
  • Bachelor's degree in Marketing, Business/Commerce, or related field (Master's degree or similar certification preferred).
  • Experience in B2B and/or B2C marketing.
  • Proven ability to advise and influence c-suite leaders, with a strong understanding of marketing strategy and commercial performance.
  • Exceptional interpersonal and communication skills, with a collaborative leadership style.
  • Ability to thrive in a fast-paced, evolving environment and manage multiple priorities.
  • Valid Australian Driver's Licence and Working With Children Check (WWCC) preferred.
  • Unrestricted working rights in Australia

CAMPION COMMITMENT

  • Dynamic and innovative work environment with a mission-driven focus.
  • Competitive salary and flexible work options.
  • Collaborative team dedicated to making a positive impact in education

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