Category Marketing Manager

5 hours ago

Melbourne, Victoria, Australia Sharp & Carter Marketing Full time $90,000 - $120,000 per year

Sharp & Carter are proud to be partnering with Early Settler to recruit their new Category Marketing Manager, a key leadership role within their marketing function.

Early Settler is an iconic Australian homewares and furniture brand — known for creating timeless spaces that celebrate both style and comfort. With an expanding retail and online presence, they continue to evolve through a strong focus on product innovation, customer connection, and inspiring design.

As Category Marketing Manager, you'll take ownership of the overarching marketing strategy and end-to-end execution of category and collection launches. This is a pivotal and highly visible role, responsible for translating product vision into market success — ensuring every new range lands with impact across digital and physical channels.

Key Responsibilities

  • Lead the development and delivery of the 18-month rolling marketing calendar, driving integrated go-to-market plans across key categories and collections.
  • Partner closely with the Category, Brand, Digital, CRM, E-Commerce, and Retail teams to ensure seamless launch execution.
  • Manage multi-channel campaign strategies, including digital, social, PR, influencer, and in-store activations, ensuring strong ROI and media efficiency.
  • Create and champion compelling creative briefs that turn product stories into engaging, customer-driven campaigns.
  • Analyse performance data and campaign outcomes to continuously enhance marketing effectiveness and commercial impact.

About You

You're a strategic, commercially-minded marketer with a deep understanding of product and category storytelling. You thrive in cross-functional environments and have the ability to turn insights and creative ideas into tangible business results. Your experience will ideally include:

  • End-to-end product or category marketing launch management
  • Strong media planning and optimisation capabilities
  • Proven ability to lead integrated, omnichannel campaigns
  • Experience influencing and collaborating across diverse internal and external stakeholders

Why Join Early Settler

This is a unique opportunity to step into a brand that's growing, evolving, and backed by a passionate, design-driven team. You'll play a central role in shaping how products come to life — across stores, online, and in homes across Australia and New Zealand.

Next Steps

Sharp & Carter are proud to be the retained recruitment partner for this appointment. All applications must be directed through Sharp & Carter.

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