Senior Marketing Manager

5 days ago


Greater Sydney Area, Australia Adactin Full time $120,000 - $180,000 per year

Adactin Group is a 100% Australian-owned global IT consulting company, headquartered in Sydney. We are a trusted technology partner helping organisations drive end-to-end digital transformation through our deep expertise in Microsoft and AWS ecosystems, AI-powered Digital Engineering, and future-ready Quality Assurance.

Our managed delivery approach, backed by domain expertise, ensures successful outcomes for every project.

At Adactin, we believe in the power of our people. We foster a dynamic and supportive environment where your career can grow alongside exciting projects that shape the future of technology. Join us, and be part of a team committed to innovation, excellence, and making a difference

We are primarily seeking a "Marketing Manager" to work with Adactin on a full time basis.

Location: Sydney only

WFO: 3 days in office

Position Overview:

We are seeking a dynamic and strategic Marketing Manager to lead the direction and execution of marketing, communications, and advertising initiatives across Adactin. This role requires a proactive leader who can manage the entire marketing function—from brand development and digital strategy to campaign execution and lead generation.

The ideal candidate will work closely with the executive team, particularly the COO, to design and implement marketing strategies that drive business growth, enhance brand visibility, and generate qualified leads.

Key Responsibilities:

1
. Strategic Marketing & Brand Management

  • Develop and implement integrated marketing strategies aligned with business goals.
  • Lead brand management ensuring consistent messaging across all platforms.
  • Manage internal and external communications, including events, announcements, partnerships, awards, EDMs, and newsletters.
  • Oversee creation of marketing collaterals: presentations, proposals, case studies, blogs, and videos.
  • Lead website updates, maintenance, and revamp projects.
  • Manage branded merchandise availability and inventory.
  • Plan and participate in internal and external events annually.

2. Digital Marketing & Social Media

  • Own and manage day-to-day digital marketing activities across platforms such as LinkedIn, Facebook, Instagram, and WhatsApp.
  • Develop and execute content calendars and multi-channel campaigns.
  • Explore and implement presence on new platforms (e.g., YouTube, Quora).
  • Manage SEO and paid advertising efforts (e.g., Google Ads, LinkedIn Sponsored Ads).
  • Ensure all content aligns with brand identity and communication objectives.

3. Lead Generation & Demand Generation

  • Collaborate with the sales team to generate qualified leads to accomplish the annual target.
  • Launch targeted lead-gen campaigns across various platforms (LinkedIn, Google, Facebook).
  • Drive thought leadership through press releases, industry publications, and social platforms.

4. Marketing Operations, Reporting & Budgeting

  • Develop and manage marketing budgets; ensure efficient allocation of resources.
  • Track and analyze campaign performance metrics; optimize strategies accordingly.
  • Coordinate internal and external reporting and documentation processes.
  • Ensure adherence to internal quality management systems.
  • Maintain accurate records of all marketing activities and expenditures.

5. Event Management & CSR Initiatives

  • Coordinate marketing support for training team initiatives and awards/rewards programs.
  • Lead and participate in CSR marketing activities.
  • Support training marketing campaigns and employee engagement events.

Personal Specifications:

  • Strong initiative and ownership of brand-related activities.
  • Excellent organizational and time management skills.
  • Creative thinker with problem-solving abilities.
  • Excellent attention to detail in both written and verbal communication.
  • Strong stakeholder communication and relationship management skills.

Knowledge, Skills & Experience Requirements:

  • 10-12 years of relevant experience in a marketing leadership role.
  • Strong understanding of brand positioning, target audience segmentation, and go-to-market strategy.
  • Proficiency in digital marketing platforms, analytics tools, and CRM systems.
  • Experience in developing creative briefs and overseeing campaign execution.
  • Ability to analyze customer insights and market trends to inform marketing decisions.
  • Demonstrated ability to lead cross-functional projects and collaborate with diverse teams.
  • Familiarity with tools like Canva, social scheduling platforms, email marketing platforms, and CMS systems.
  • Experience working with vendors for SEO, media buying, and production.

For more information, Please email me



  • Greater Sydney Area, Australia Darktrace Full time $80,000 per year

    Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform delivers a proactive approach...


  • Greater Sydney Area, Australia KKBC - B2B Marketing Agency Full time $90,000 - $120,000 per year

    Company Overview:Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth...


  • Greater Sydney Area, Australia Relativity Full time US$90,000 - US$120,000 per year

    Posting TypeHybridJob OverviewThe Senior Partner Marketing Specialist, APAC customizes joint marketing and growth plans for key APAC-based partners and the APAC member firms of key global partner accounts, leveraging marketing experience to drive clear, quantifiable partner growth goals. This role will work with partners across APAC, with a focus on...


  • Greater Sydney Area, Australia InfoTech Consultancy Full time $120,000 - $180,000 per year

    Main focus areas• Strategy & Execution: Develop and execute multi-channel marketing automation strategies leveraging AEP's capabilities, ensuring alignment with business goals and customer experience standards.• Strategy and Leadership: Develop and lead business marketing automation strategy across lifecycle stages.• Partner with cross-functional teams...


  • Greater Sydney Area, Australia Cynergy Solutions Full time $120,000 - $180,000 per year

    The CompanyOur client is a top-rated Internet Service Provider in Australia, as recognized on Google. An award-winning company, they have been featured in the AFR Fast 100, named a Financial Times High-Growth Company in the Asia Pacific, and recognized as a 2025 AFR Customer Champion Leader.They offer a fun, friendly, and energetic office culture,...


  • Greater Sydney Area, Australia DBG Talent Full time $120,000 - $180,000 per year

    Company DescriptionDBG Talent is a specialist recruiter for the property development sector, connecting property developers with top talent for permanent roles across residential and commercial developments. With nearly two decades of experience, DBG Talent has established long-term relationships across Sydney and NSW, working with both boutique residential...

  • Head of Marketing

    6 days ago


    Greater Sydney Area, Australia One Fine Collective Full time $120,000 - $180,000 per year

    About UsOne Fine Collective is an industry leader in parenting, wedding, and lifestyle events and marketing. We own and operate highly regarded brands includingOne Fine Baby Expos,One Fine Day Wedding Expos, andOne Fine Day Bridal Marketin New York. We also deliver innovativedigital marketing and content packagesfor hundreds of brands in the parenting and...

  • Marketing Manager

    2 weeks ago


    Greater Sydney Area, Australia Koala® Full time $80,000 - $120,000 per year

    At Koala we believe that designing better habitats leads to better lives – for our people, our planet, and the communities we're part of. For a decade we have been perfecting our approach to furniture design; creating beautiful, flexible, innovative and sustainable products that solve the needs of real people.Why we have this role @ KoalaAs a Marketing...

  • Account Manager

    2 weeks ago


    Greater Adelaide SA, Australia Account Manager Full time

    Join an award winning and innovative SA Recruitment company - High performing & passionate team with an empowering culture based in the CBD - Permanent role, good base salary and incentive **About Harrison McMillan** Harrison McMillan is not your ‘traditional’ recruitment agency. We embrace “Recruitment 4.0” to build leading talent solutions while...


  • Sydney, New South Wales, Australia The Marketing Practice Full time $80,000 - $120,000 per year

    Who we areWelcome to The Marketing Practice (tmp). We're not just an agency; we set the bar for advancing B2B marketing, armed with a global team of 300+ B2B specialists ready to unlock potential for our clients. They include incumbent leaders and some of most exciting and fast-growing unicorns in tech, working with them across the entire funnel to achieve...