Digital Marketing Manager

14 hours ago

Melbourne, Victoria, Australia PERSOL APAC Full time

Digital Marketing Manager


Melbourne CBD – On-site role

Our client, a globally recognized brand, is seeking an experienced and driven
Digital Marketing Manager
to lead the evolution of their digital ecosystem — with a strong focus on social media, email, and app engagement.

This is an exciting opportunity for a
strategic and creative leader
to transform how the brand connects with customers and builds loyalty across Australia. Working collaboratively with both local and international teams, you'll play a pivotal role in shaping the brand's digital presence in the Australian market.

Key Responsibilities

  • Develop and execute strategies to elevate performance across social, email, and app channels.
  • Lead engaging content strategies that reflect brand purpose and drive meaningful customer connections.
  • Build a scalable social media framework, with emphasis on
    Instagram
    and
    TikTok
    .
  • Drive localization efforts to strengthen brand identity and storytelling.
  • Oversee the briefing and execution of
    email and app campaigns
    .
  • Identify opportunities to grow awareness, engagement, and loyalty across owned platforms.
  • Partner with senior stakeholders across Marketing, PR, eCommerce, Retail, and Merchandising.
  • Collaborate with global teams to share insights and foster innovation.
  • Lead and mentor a small, dynamic team (1–2 direct reports).

About You

  • 7 + years' experience in digital marketing
  • Proven success in developing and implementing transformation strategies.
  • Strong understanding of
    customer segmentation
    and
    personalization
    .
  • Confident managing multiple stakeholders and projects in a fast-paced environment.
  • Advanced skills across
    Instagram
    ,
    TikTok
    ,
    Adobe Campaign
    ,
    Salesforce
    ,
    Klaviyo
    , and similar tools.
  • Strong storytelling, communication, and copywriting skills.
  • Deep understanding of digital trends and consumer engagement behaviours.
  • Experience in
    Retail
    or
    FMCG
    is highly advantageous.
  • A collaborative, strategic, and hands-on leader with excellent attention to detail.

If you're passionate about digital storytelling, customer engagement, and leading teams to deliver measurable impact — we'd love to hear from you.

For a confidential conversation, contact
Sav
on

Email your resume to

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