Digital Marketing Manager

24 hours ago

Melbourne, Victoria, Australia PERSOL APAC Full time

Digital Marketing Manager


Melbourne CBD – On-site role

Our client, a globally recognized brand, is seeking an experienced and driven
Digital Marketing Manager
to lead the evolution of their digital ecosystem — with a strong focus on social media, email, and app engagement.

This is an exciting opportunity for a
strategic and creative leader
to transform how the brand connects with customers and builds loyalty across Australia. Working collaboratively with both local and international teams, you'll play a pivotal role in shaping the brand's digital presence in the Australian market.

Key Responsibilities

  • Develop and execute strategies to elevate performance across social, email, and app channels.
  • Lead engaging content strategies that reflect brand purpose and drive meaningful customer connections.
  • Build a scalable social media framework, with emphasis on
    Instagram
    and
    TikTok
    .
  • Drive localization efforts to strengthen brand identity and storytelling.
  • Oversee the briefing and execution of
    email and app campaigns
    .
  • Identify opportunities to grow awareness, engagement, and loyalty across owned platforms.
  • Partner with senior stakeholders across Marketing, PR, eCommerce, Retail, and Merchandising.
  • Collaborate with global teams to share insights and foster innovation.
  • Lead and mentor a small, dynamic team (1–2 direct reports).

About You

  • 7 + years' experience in digital marketing
  • Proven success in developing and implementing transformation strategies.
  • Strong understanding of
    customer segmentation
    and
    personalization
    .
  • Confident managing multiple stakeholders and projects in a fast-paced environment.
  • Advanced skills across
    Instagram
    ,
    TikTok
    ,
    Adobe Campaign
    ,
    Salesforce
    ,
    Klaviyo
    , and similar tools.
  • Strong storytelling, communication, and copywriting skills.
  • Deep understanding of digital trends and consumer engagement behaviours.
  • Experience in
    Retail
    or
    FMCG
    is highly advantageous.
  • A collaborative, strategic, and hands-on leader with excellent attention to detail.

If you're passionate about digital storytelling, customer engagement, and leading teams to deliver measurable impact — we'd love to hear from you.

For a confidential conversation, contact
Sav
on

Email your resume to

  • Digital Marketing Coordinator

    1 week ago

    Melbourne, Victoria, Australia Momentum Marketing Full time $60,000 - $80,000 per year

    We're Hiring: Digital Marketing Coordinator Melbourne, VIC | Part-Time Contract (3 Days/Week, over 5 days) Apply: | Contact: Sarah Howard-Whiteley – Are you acreative and results-driven digital marketerwith a passion for storytelling, strategy, and social media? We're looking for someone just like youMomentum Marketingis seeking aDigital Marketing...

  • Customer Success Manager

    7 days ago

    South Melbourne, Victoria, Australia HeartBeat Digital Marketing Full time $90,000 - $120,000 per year

    HeartBeat Digital Marketing is a fast-growing Australian agency working with ambitious businesses across healthcare, mining, construction, and professional services to deliver measurable, meaningful growth.We believe great marketing starts with great relationships - and that's where you come in.We're searching for an exceptional Customer Success Manager who...

  • Category Marketing Manager

    7 days ago

    Melbourne, Victoria, Australia Sharp & Carter Marketing Full time $90,000 - $120,000 per year

    Sharp & Carter are proud to be partnering with Early Settler to recruit their new Category Marketing Manager, a key leadership role within their marketing function. Early Settler is an iconic Australian homewares and furniture brand — known for creating timeless spaces that celebrate both style and comfort. With an expanding retail and online presence,...

  • Senior Social Media Account Manager

    1 week ago

    South Melbourne, Victoria, Australia Sorted Digital Marketing Full time $60,000 - $90,000 per year

    SORTED DIGITAL MARKETING: SENIOR SOCIAL MEDIA ACCOUNT MANAGERTHE OPPORTUNITYSorted Digital Marketing is on the lookout for an experienced, passionate, and highly organised Senior Social Media Account Manager to join our growing team.This is a fast-paced, high-responsibility role perfect for someone who's ready to take the lead on managing a diverse client...

  • Digital Marketing Manager

    5 days ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time $80,000 - $120,000 per year

    Digital Marketing ManagerAre you ready to take full ownership of a growing digital ecosystem and make a real impact within a dynamic organisation? This role offers the opportunity to shape digital strategy, lead innovative projects, and get hands-on with campaigns that drive meaningful growth and engagement.The RoleWe're looking for a Digital Marketing...

  • Digital Marketing Manager

    1 day ago

    Melbourne, Victoria, Australia scouted. Full time

    scouted.is proud to exclusively partner with this Industry Leader, a name immediately recognisable in the property industry for its work in Melbourne's Residential Land Development space. Passionate about always delivering on promises, working collaboratively and building life-changing communities, they are seeking to expand their marketing team with the...

  • Digital Marketing Manager

    1 day ago

    Melbourne, Victoria, Australia Searchability® Full time $80,000 - $120,000 per year

    Digital Marketing Manager – Agency3+ years' experience in digital marketing with a strong focus on paid searchAgency experience requiredHybrid role – offices based in YarravilleLead generation clientsExperience managing budgets around $100K monthlyUp to $110KFor more details or a personalised application, please email WHO ARE WE?We're a performance...

  • Digital Marketing Manager

    1 day ago

    Melbourne, Victoria, Australia Fitness and Lifestyle Group Full time $80,000 - $120,000 per year

    The opportunity:Fitness & Lifestyle Group (FLG) is on the lookout for a Digital Marketing Manager to take responsibility for developing and executing the digital and lower funnel marketing efforts of Goodlife Health Clubs.As a key player in our marketing team, you'll work closely with Goodlife's Senior Marketing Manager to lead the paid and owned digital...

  • Digital Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Contour Education Full time $100,000 - $150,000 per year

    DescriptionAre you obsessed with scaling brands through meticulous, data-driven digital marketing? Do you thrive on turning clicks into customers and building campaigns that deliver real-world results? Maybe you're ready to move from agency to client-side?At Contour, our growth has been explosive, propelled by a product that truly works. Now, we're looking...

  • Digital Marketing Manager

    1 day ago

    Melbourne, Victoria, Australia Fitness and Lifestyle Group Full time $80,000 - $120,000 per year

    The opportunity:Fitness & Lifestyle Group(FLG) is on the lookout for aDigital Marketing Managerto take responsibility for developing and executing the digital and lower funnel marketing efforts ofGoodlife Health Clubs.As a key player in our marketing team, you'll work closely with Goodlife's Senior Marketing Manager to lead the paid and owned digital...