Head of Digital Analytics

About TRKKN

What excites us at TRKKN is taking our clients' data-driven business to the next level. We (as a Marketing Technology Partner) are not only one of the largest Australian and European Google partners and a reseller in the area of Google Cloud & Marketing Platform, we are also a catalyst for innovative digital marketing ideas.

Working for TRKKN means you'll be part of an inspiring, international, and diverse team in a fast-growing tech environment. We offer the ideal workplace for anyone who wants to grow and shape and has a great appetite for responsibility. Being close to Google and part of the Omnicom Group, you have the opportunity for an incredible learning curve at TRKKN - there's never a dull moment.

What is the role?

The Head of Digital Analytics will be a seasoned leader responsible for steering digital analytics department to new heights. The role involves leading the service offering across Australia and New Zealand, providing exceptional insights that drive business growth, and improving TRKKN's thought leadership. This is a hands-on leadership position, requiring both strategic vision and deep involvement in executing complex projects for major brands and agencies.

Key Accountabilities

• Lead the Digital Analytics department by defining and executing the vision and strategy for the ANZ market
• Manage and oversee the team's performance, making compensation recommendations and being involved in hiring decision.
• Identify, plan, and execute new digital growth projects, working closely with the Business Development team on go-to-market strategies for new services helping to acquire new clients and maximise profitability.
• You will cultivate and grow key relationships, particularly with Google in Australia and New Zealand, maintaining TRKKN's position as a leading partner for Google Analytics 360
• Develop and execute thought leadership strategies, creating high-quality content like white papers, case studies, and blog posts

The person we are looking for...

• A self-motivated individual with a drive to make an impact in a fast-paced, scale-up environment, possessing an intuition for digital developments and business opportunities
• Proven experience in the sale and delivery of data, technology, and/or digital analytics consulting services
• Proven experience leading a high performing team
• Expert knowledge in GA4, GA360, GTM and strong knowledge of the Google Marketing Platform and Google Cloud Platform.
• Experience with CDP and/or DMP platforms and integrating digital data with them is a must.

Our benefits

We empower you to take responsibility right from the start and provide you with an environment for enormous growth potential within the company and beyond your initial role. We see you as an important part of our success story - We grow with you, you grow with us

In addition, you can expect:

• Access to Google training, Google Alpha Products and feature and hands on experience with leading marketing technology platforms across the Google tech stack.
• Prospects to progress into technical, consulting or sales focused areas of our business.
• Personal development plan & training opportunities internally and from Google team.
• Flexible work model, and a great office space with an endless supply of snacks, drinks and regular office events.
• Opportunities to work with other Omnicom agencies and their network of over 5,000 global clients.

Additional Information

TRKKN is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.