Digital Analytics Performance Specialist

Help shape the future as a Digital Analytics Performance Specialist  Join the largest general insurance group in Australia and Aotearoa New Zealand. We're a top-tier ASX-listed company helping to make the world a safer place through creating a stronger and more resilient business and enabling our portfolio of iconic insurance brands. Your Role   As a Digital Analytics Performance Specialist, you'll work closely with your squad and the wider business to uncover insights that improve the customer experience. By analysing digital performance and customer journeys, you'll identify pain points and opportunities, turning data into actionable recommendations. You'll be a trusted subject matter expert, proactively advising stakeholders, leading deep dives, and helping shape new and optimised experiences that drive meaningful outcomes.  In this role, you'll develop and deliver insightful reporting that provides a clear, data-driven view of digital performance. You'll analyse customer journeys to identify opportunities for improvement, helping the business reduce friction and increase digital adoption. With a strong understanding of how digital performance connects to broader business outcomes, you'll coordinate responses to performance-related requests and deliver dashboards with actionable insights. You'll lead test-and-learn strategies to optimise campaigns, pages, and features, while assessing the impact of digital initiatives. Working closely with stakeholders, you'll define business needs, prioritise user stories, and explore alternative solutions using best-practice methodologies. You'll also identify system or data limitations, share digital analytics and tagging best practices, and ensure all work aligns with privacy, security, and regulatory standards.  This is a full time, permanent role and we welcome applicants from all major cities across east coast of Australia.  About You  Degree in Applied Statistics, Data Science, or a related analytical field, with a strong foundation in digital analytics.4+ years of hands-on experience designing, building, and managing digital tagging solutions using tools such as Adobe Launch, Adobe DTM, or Google Tag Manager. Must demonstrate proficiency in custom tag development, rule configuration, data layer design, and debugging to support accurate and scalable performance measurement.Deep expertise in digital analytics platforms such as Google Analytics or Adobe Analytics, with a focus on interpreting customer behaviour and journey performance.Hands-on experience with digital experimentation tools and A/B testing frameworks to optimise user experiences and validate enhancements.Proven ability to translate raw digital data into actionable insights that improve customer experience and drive digital performance.Skilled in data visualisation using tools like Tableau to communicate digital performance trends and opportunities clearly.Strong communication skills, with the ability to engage stakeholders across squads and present insights that influence digital strategy.Working knowledge of HTML, JavaScript, and jQuery to support tagging implementation and troubleshoot data capture issues.Experience working in Agile environments, collaborating with cross-functional squads to deliver customer-centric digital solutions.Solid understanding of privacy, security, and regulatory requirements in the context of digital data collection and usage.Knowledge of the insurance value chain and experience in performance analytics is a plus, especially in identifying digital opportunities across customer touchpoints.Applications close on Wednesday, 12th November At IAG you'll have access to a raft of benefits from across the Group:  Boosted superannuation with 13% as standard Up to 50% off personal insurance, including home and motor insurance 5 myLeave days per year on top of annual leave Work from home and many more flexibility options with myFlex Industry-leading 20 weeks paid parental leave, available from the day you start, for both primary and secondary carers Dedicated career growth programs, including the award-winning IAG Academy   *employment type eligibility criteria apply     ABOUT US   As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That's not just words. It's our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.     We're ready for you. Apply today.   Learn more about who oreferrer noopener\>IAG is here.