Head of Digital

2 days ago

Sydney, New South Wales, Australia BABYBOO Fashion Full time $180,000 - $250,000 per year

Why Babyboo?

Founded in 2011, Babyboo started as a small side hustle which quickly blossomed into an iconic global fashion e-commerce powerhouse operating in over 145 countries. We are recognised as one of Australia's fastest growing e-commerce businesses, and we are only getting started.

Our vision is to empower women to step into every moment of life with confidence, owning their spotlight through elevated style, bold femininity, and unforgettable moments. We believe our clothes won't change the world, but the women wearing them will.

Our mission is to become the world's most iconic and loved fashion brand for occasionwear—by delivering world-class client experiences both digitally and offline, and cultivating a global cult-community immersed in the Babyboo world.

The opportunity

As the Head of Digital & eCommerce you will:

  • Create an iconic digital experience, making our online store as unforgettable as our product by owning UX/UI across web and mobile, driving innovation, emotion and conversion.
  • Drive digital growth & revenue through performance, CRM and onsite channels while improving improving contribution margins and ROI.
  • Build & execute an always-on, high impact digital strategy aligned with our brand ambition.
  • Build, develop and retain a high performance digital team, creating a culture of innovation, experimentation, performance and ownership.
  • Partner closely with key stakeholders including; brand, product and creative to deliver high performing, storytelling-led campaigns.
  • Lead the digital strategy for product drops, campaigns, influencer moments, and seasonal activations.
  • Own the analytics from revenue to retention. Use insights to drive smarter spend, deeper engagement and stronger ROI.

You are

  • A passionate, digital/eCommerce strategic leader who leads with clarity, vision, humility and accountability with the ability to empower and develop your team to reach business goals.
  • Innovative in your thinking, with the ability to test and learn and develop global digital strategies which are best in class and leading in the industry.
  • Technically sound with strong knowledge depth across performance marketing, ecommerce operations and trade and CRM channels.
  • Commercially astute with proven experience in delivering high growth and revenue in a direct to consumer business.

What's in it for you?

You will be joining a fashion e-commerce business who is fast, focused and fiercely ambitious. Every team member is empowered to lead, innovate, and operate at a high standard. We care deeply about our customers, our craft, and our crew and have built a culture which demonstrates that.

We aren't just building a fashion brand, we are building a movement and every team member gets the chance to make a real difference here. We offer a hybrid working model with a beautiful Sydney based office plus staff discount as well as lots of other perks, and we're only just beginning…

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