Senior Digital Analytics Specialist

SENIOR DIGITAL ANALYTICS SPECIALIST - CONSUMER - SYDNEY

At Allianz, proud to be named one of the Best Workplaces in Australia 2025 and a Great Place to Work. As a leading global insurance and asset management brand, we prioritise care for our customers, the planet, and each other. We hire the very best people to further our commitment to caring and securing the future for our customers.

We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part of an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being.

Let's care for tomorrow, so we can create a better future together, for everyone.

About the Role

Digital Analytics SME within our Digital Centre of Excellence, focused on generating actionable insights that drive optimisations across our customer journeys:

• Conduct comprehensive analysis of digital journeys to identify opportunities that improve customer experiences and conversion rates
• Define and test tagging/tracking requirements to ensure effective data capture and integrity across platforms
• Build, improve and automate digital reporting suite to enhances data literacy among stakeholders
• Collaborate with CRO specialists to identify testing opportunities and apply robust statistical analysis to validate and quantify results
• Collaborate with Digital Marketing teams to maximize ROI on digital marketing investments
• Identify and lead initiatives to advance our digital analytics maturity
• Articulate compelling insights to diverse stakeholders, building consensus for data-driven decisions
• Strategically prioritize initiatives within journey/product squads to maximize business impact and resource efficiency

About You

• Tertiary qualifications in Business, Marketing, Digital Marketing, Information Technology or a related field
• 3-5 years of hands-on experience with digital analytics platforms, particularly Adobe Analytics and Contentsquare, with proven success delivering actionable insights
• Strong command of digital performance metrics, customer journey mapping, and funnel optimization techniques
• Demonstrated experience working in agile project environments
• Advanced ability to navigate complex datasets and proactively identify and resolve data quality issues
• Exceptional communication skills that enable you to translate technical findings into compelling business narratives
• Genuine curiosity and passion for digital experiences and customer-centred design

Benefits and Perks

• Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day
• Flexible Work-Life Balance: Enjoy flexible and remote work options and workplace adjustments, with support for your work/life balance.
• Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources.
• Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer
• For more details about our benefits, visit the Allianz Careers site.

About our culture

We care about everything that makes you, you. We believe in a workplace that celebrates inclusion and equal opportunity, where people of all genders, ages, religions, sexual orientations and abilities are not only welcomed but valued for the unique perspectives and talents they bring to work.  We're committed to fostering an environment where everyone belongs and can thrive and reach their fullest potential.

Adjustments and support

If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to for a confidential conversation.