Head of Marketing

3 days ago


Mount Hawthorn, Western Australia Discovery Alert Full time

Head of Marketing | AiGentic Group
Own 2% of an AI-Native Financial Media Empire

Location:
Perth

Experience:
5-10 years

Equity:
2% ownership at Parent Company Level

Base:
Competitive + Performance Bonuses

The Opportunity That Doesn't Come Twice

While traditional financial media is dying, we're building its replacement. AiGentic Group isn't just another startup - we're a specialised AI portfolio company with
$1M+ ARR already
, award-winning technology, and a proven business model that's disrupting how capital markets consume information.

You're not joining at the idea stage. You're joining at the inflection point, where we have traction, technology, top talent, and now need a marketing gun to pour fuel on the fire.

Most marketing roles start with zero traffic and a prayer. Not here. You're stepping into a proven, revenue-generating engine that we built in just 11 months.

The Growth Engine You're Inheriting

Discovery Alert's Proven Success:

  • $1M+ ARR in 9 months
  • 400,000+ unique monthly visitors (100% organic)
  • 10-20% month-over-month traffic growth
  • 1,000+ emails captured weekly (no paid acquisition)
  • Award-winning AI technology doing the heavy lifting 24/7

StockWire X Launch (Your First Mission):

  • Built SEO-optimized from day one
  • Same proven tech stack as Discovery Alert
  • Goal: $1M ARR in 9 months

Your Mission:
Scale what works. We've cracked the code on automated, high-quality content that Google and investors love. You're not building from scratch - you're scaling proven systems and seizing opportunities we haven't had time to capitalise on.

From 2,000 unique monthly visitors to 400,000 in 10 months. As a marketer, you should recognise how rare this is: endless organic traffic, targeted audience, qualified leads, all on autopilot.

The Portfolio

Discovery Alert (51% Owned)

Our revenue engine. $1M+ ARR in mining and energy. This isn't a startup burning cash - this is a profitable, established brand becoming the #1 global mining news publisher, covering more mining news faster than anyone on the planet.

  • B2C Alert Service:
    Our proprietary AI scans every ASX mining announcement in real-time, extracting drill results and mineral discoveries using advanced LLMs. When significant discoveries are identified, alerts are pushed to subscribers' phones in 8 seconds flat, often before the market fully reacts. Some discoveries we've alerted led to 100%+ share price gains.
  • B2B Marketing Service:
    Transform ASX announcements into investor-focused articles in seconds (competitors take hours or days). ASX-listed mining companies pay us to amplify their news through our established investor audience.
  • The Audience:
    Deeply technical, cashed-up mining investors who know their geology and move fast on opportunities.

StockWire X (100% Owned)

About to launch. Targeting the other 50% of the ASX: tech, biotech, healthcare, finance. Premium positioning for non-resource companies who want a clean, undiluted investor audience.

AiGentic Labs (100% Owned)

Award-winning software building proprietary AI systems:

  • AI Video Generation creating 90-second videos from announcements
  • Drill Intercept Extraction Model positioned for API licensing
  • Automated workflows that make us 10x better, 10x faster, at 1/10 the price

Why This Role Is Different

You're Not Building From Zero

  • $1M+ ARR funding your work
  • Established brands with existing audiences
  • Award-winning technology that actually works
  • Top-tier engineering talent (ex-Bain, TikTok, WooliesX)

You're Part of Something Bigger

Your 2% equity is in the parent company owning multiple profitable brands, tech licensing, and a vertically integrated AI-native financial media ecosystem.

You're Working With the Best

  • John Zadeh (Founder & CEO):
    Built Discovery Alert from ground up, 10+ years small-cap investing
  • Mace Turco (CFO):
    Co-founded Pirate Life Brewing, sold to AB InBev
  • Engineering Leads:
    Ex-Bain/TikTok engineers building production ML systems
  • Brad Russell (Head of SEO):
    15+ years veteran with full offshore team

What You'll Actually Be Doing

Critical:
This is hands-on, do-it-yourself work. You'll personally execute 70% of tasks. We want you in the trenches, not hiring others to do everything.

Launch & Brand Building

  • Launch StockWire X from concept to market dominance
  • Build Discovery Alert into #1 global mining publisher
  • Position AiGentic Labs as premium AI provider

Content Creation & Design

  • Design web pages for WordPress
  • Create graphics in Canva/Figma
  • Build email campaigns in Mailchimp
  • Produce organic social content (LinkedIn, Twitter, YouTube)
  • Run social media ad campaigns

Growth & Lead Generation

  • Scale Discovery Alert to 1,000 paid subscribers in 36 months
  • Build email list to 200,000 in 24 months (currently 30,000)
  • Launch StockWire X to $1M ARR in 9 months
  • Support scaling BDM team with marketing assets

Marketing Operations

  • Submit awards (marketing, technology, SEO)
  • Manage freelancers strategically
  • Leverage AI tools to 10x productivity

You're The Right Person If:

You Can Actually Execute

  • Design landing pages in Figma
  • Edit compelling videos
  • Write copy explaining complex concepts simply
  • Set up email automations that convert
  • Create social graphics that stop the scroll

You Understand B2B SaaS + Financial Markets

  • Marketed to corporate clients
  • Built subscription businesses
  • Understand investor psychology
  • Comfortable with technical/financial terminology

You're A Growth Marketer

  • Built email lists from zero to tens of thousands
  • Ran successful paid campaigns
  • Launched new brands to market
  • Delivered measurable results: "I grew X by Y% in Z months"

You're A Doer With Strategic Thinking

  • 70% doing, 30% strategy (and you personally execute that 70%)
  • Work in-office in Mount Hawthorn, Perth
  • Work autonomously without constant direction
  • Keep pace with hypergrowth
  • Love using AI to supercharge productivity

Red Flags (You're NOT Right If...)

  • You want to immediately hire a team to delegate to
  • You're a specialist in only one area
  • You need your hand held
  • You've only worked in big corporate with massive budgets
  • You can't show us actual work you've personally created

What Makes This Exceptional

Real Equity That Matters

2% of a company doing $1M+ ARR with award-winning proprietary technology and extreme global scalability. This equity becomes life-changing wealth when we execute.

Cutting-Edge AI Technology

Marketing specialized LLMs built for capital markets, systems 10x better and faster than competitors, positioned for enterprise licensing.

Learn From Proven Winners

Work with a founder who built $1M+ ARR in 9 months, a CFO who sold to AB InBev, and engineers from Bain and TikTok.

Global Scalability

Our model works anywhere there's a stock exchange. Already dominating ASX, expanding to North America next, then UK, Europe, Asia.

The Realistic Picture

This Is Fast-Paced and Intense

  • Built $1M+ ARR in 9 months—that's our pace
  • Work in-office in Mount Hawthorn, collaborating daily with CEO
  • Ship fast and iterate
  • Juggle multiple brands and launches simultaneously

High Expectations, High Rewards

We expect $1M ARR in 9 months for StockWire X, 1,000 paid subscribers in 36 months for Discovery Alert, and 200,000 email subscribers in 24 months.

In return: 2% equity in a business that could sell at x multiples, competitive salary + bonuses, direct impact on company direction, career-transforming skills.

How to Apply

Send us:

1. Your Portfolio (Critical)

  • Websites, decks, videos, campaigns, email sequences
  • Show us what you can actually DO

2. Your Story words)

  • Why now in your career?
  • What excites you about AI-native financial media?
  • Why equity over pure salary?

3. Your Results (Prove it with numbers)

  • "Grew email list from X to Y in Z months"
  • "Increased engagement by X%"
  • "Launched product generating $X ARR"

Email:

Subject:
"2% Equity → Let's Build"

One Last Thing

In 5 years, AiGentic Group will be the name everyone knows in AI-powered financial media. You'll either be part of that story with meaningful equity, or watching from the sidelines wondering "what if?"

Great opportunities at this stage don't stay open long. Neither does 2% equity.


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