Head of Marketing, Fresh

1 week ago

Hawthorn East, Australia Coles Group Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About The Team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

A rare opportunity as Head of Marketing has arisen with our Fresh Business Unit (BU). As the voice of the customer for this BU, you’ll define our marketing strategy and re-set the way we communicate our Fresh offer. This role is a key strategic interface with the COE Marketing team; ensuring that together we bring incredible customer moments to life in an impactful way.

**What you’ll be doing**:
Reporting to the General Manager, you’ll be empowered to identify current and future customer needs; then develop and implement a plan that delivers against those.

**You’ll also**:

- Deliver key marketing platforms and activity for the BU: planning, messaging, markcomms
- Lead the integration of Fresh plans into the Coles Customer and Trade Calendar
- Participate in strategic supplier negotiations to deliver a benefit to Coles customers
- Drive improvements that deliver customer value, earn lifetime loyalty, and maximise return for Coles
- Provide ongoing coaching, and drive opportunities for your direct reports to develop.

**Good things you’ll need**:
We’re after proven senior customer centric Marketer who can work hand in glove with a COE; network, influence at all levels of seniority, and bring things to life in an impactful way. Coming from a large and complex environment, you have worked in a matrix organisation and bring great energy, resilience, and a level-head.

***
**You’ll also need**:

- Experience in the development and implementation of marketing strategy, end to end
- Experience in setting and executing business strategy
- A proven 'big picture' mindset
- Demonstrated entrepreneurialism and innovation
- Strong leadership experience with a passion for leading high performing teams
- Strong prioritisation skills
- Agility and pace.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

**Safer together**:
Job ID: 74326

Employment Type: Full time

LI-MAR

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