Marketing Lead

This is a brilliant opportunity for a creative storyteller who knows how to bring product and technology to life through words.

Pipelabs is an award-nominated Australian eCommerce consultancy and product company behind
Pocketknife
: a B2B and D2C eCommerce solution built to enhance Shopify.

We're looking for a
Marketing Lead
to help shape and share our story, across case studies, client success narratives, product marketing, social content, online campaigns and thought leadership.

You'll work closely with our leadership team to help position Pipelabs and Pocketknife as the go-to partner for enterprise-grade Shopify builds, integrations and B2B transformation, along with the Shopify team to run co-branded promotions.

At Pipelabs, we believe in transparency, clarity, creativity and value-driven impact. We combine eCommerce strategy, and engineering innovation to help eCommerce brands scale and grow, and we're looking for someone who can tell that story.

What You'll Do

• Develop and write compelling
  case studies
  that highlight the impact of our work with clients such as FILA Australia, Modern Star, Palace Cinemas, Soundbay and many others.
• Build marketing flows for outbound and inbound leads,, including website update activities, email flows, and anything else relevant
• Create
  marketing materials
  and
  sales content
  that support proposals, presentations and potentially even events.
• Manage
  social and content calendars
  , producing consistent and high-quality storytelling across channels (LinkedIn, website, product newsletter for Pocketknife and more).
• Collaborate with our teams to capture stories that demonstrate our innovation, technical depth and values.
• Draft and submit
  award entries
  , thought leadership pieces and other materials.
• Maintain a consistent brand voice and tone across all touch points.

What You'll Bring

• 2–5 years' experience in marketing, communications or content-focused roles.
• A natural ability to write engaging, clear and human stories about complex ideas.
• Experience turning projects or product launches into strong case studies and marketing collateral.
• A confident understanding of the digital and/or eCommerce industries.
• Experience managing content calendars and social media channels (LinkedIn preferred).
• Attention to detail, design sensibility and a passion for brand storytelling.
• A collaborative, proactive approach, comfortable working closely with founders and developers alike.

Why Pipelabs?

Pipelabs is an
independent, values-driven Australian eCommerce consultancy
based in Melbourne.

We're known for delivering
innovative, scalable and efficiency-focused eCommerce solutions
, and for building lasting client relationships grounded in trust and shared growth.

You'll be joining a passionate, supportive team that believes in growing people alongside the company. This role gives you the freedom to
shape our voice, evolve our content strategy
, and showcase the work we're most proud of.

Sound like your next step?

We'd love to hear from you.

ABOUT THE BUSINESS

Pipelabs is a niche eCommerce and technology consultancy specialising in consulting on and building complex, integrated, highly usable and highly available eCommerce platforms and mission-critical applications. We work with a number of Australia's most well-known brands to grow and enhance their eCommerce and Omni-channel businesses.

As a fast-growing and increasingly well-known technology consultancy, we are looking for someone who enjoys client contact, creating well-architected technology platforms and apps and who loves to innovate and solve problems. Culturally we're huge on designing and building amazing products as a team so we'd love to meet people who will add to the culture of success and growth we've already created.

We're based in West Melbourne but fully set up for remote working - the team gets together regularly in the office but we're also aware that remote work is the new normal and we measure ourselves on our achievements.

If you're searching for a role where your thoughts, intellect and input will help shape the future of an emerging eCommerce and technology Consultancy, this will be the perfect role for you.