Marketing Lead

1 day ago

Melbourne, Victoria, Australia Philanthropy Australia Full time $90,000 - $120,000 per year

Our client

Philanthropy Australia is the national peak body for philanthropy organisation working to achieve a generous and inclusive Australia through more and better giving.

Philanthropy Australia is an independent non-profit organisation with more than 900 members including non-profit organisations, trusts and foundations, families, professional advisers and companies.

The organisation advocates for and provides education and resources to Australia's philanthropic and non-profit sectors.

The role

Reporting to the Director Marketing and Communications, the Marketing Lead plays a pivotal role in creating and delivering marketing strategies to support both brand awareness and membership acquisition and retention.

With a level of autonomy and with the benefit of a broader team, this role is equally a content creation opportunity in addition to bringing both a digital and traditional marketing lens. This role requires passion, commitment and a genuine engaging nature.

In addition to this, the Marketing Lead is responsible for the following:

  • Developing and delivering strategic end-to-end marketing planning
  • Project managing all marketing activities for events and the biennial national conference to lift engagement and participation
  • All digital and traditional marketing advertising projects
  • Project coordination
  • Market insights, using Salesforce, SEO, Squarespace, Wordpress – developing dashboards and data insights to further marketing planning for the new organisational strategy
  • Create an uplift in brand awareness nationally to increase both membership sales and retention and exposure of the organisation's messages to Australia's philanthropic community
  • Supporting research, membership and engagement
  • Manage SEO/SEM, Canva, Vimeo, Social Media engagement and email marketing
  • Monthly reporting and insights to further develop engagement

Skills and experience

To be successful as the Marketing Lead for Philanthropy Australia, you will have the following:

  • 5–8 years' experience in marketing or a related field
  • Proven track record of conceptualising and delivering marketing and digital marketing strategies to enhance brand awareness and acquisition of members/audience
  • Exceptional stakeholder engagement with both internal and external groups with an educational focus on marketing in the organisation and the benefits
  • Experience in delivering and developing brand awareness and growth
  • Demonstrated digital marketing experience including delivery of multi-channel campaigns
  • Event coordination is advantageous but not essential
  • Exceptional written and verbal communication skills
  • A background in complex stakeholder groups, including member services where applicable
  • Budget coordination is desirable

This role is a hybrid role (Melbourne CBD based) with flexibility. Philanthropy Australia is looking for a passionate, energetic and commercial professional, who has inspired ideas and is a team player.

To apply

Click on the apply now button, or for a confidential discussion, please contact Lyndsey Walker at deliberateImpact –

Philanthropy Australia are an equal opportunity employer and encourage all applicants to apply.

Please note, any third party applications will be sent to deliberateImpact recruitment for review – deliberateImpact are the proud recruitment partner of Philanthropy Australia.

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