Marketing Lead

Job description:

You're only human.

It's a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

Help shape the future of consumer health.
We're on an exciting journey to evolve from a B2B health services provider into a direct-to-consumer brand — and we're looking for a strategic, customer-obsessed
B2C Marketing & Proposition Lead
to help drive this transformation.

This 12 month fixed term contract opportunity would see you lead the development of differentiated, insight-led consumer propositions and translate them into integrated marketing strategies that deliver real value to both customers and the business.

What you'll be doing:

• Lead proposition development
  grounded in customer insight and human-centred design.
• Design and execute integrated B2C marketing strategies
  that drive awareness, engagement, and conversion.
• Collaborate across business units
  to ensure alignment between brand, CX, product and go-to-market initiatives.
• Champion customer experience
  through seamless journey mapping and strategic storytelling.
• Influence and inspire
  internal stakeholders and external partners to deliver high-impact marketing outcomes.

What you'll bring:

• 7+ years' experience in B2C marketing, ideally in health, insurance, or financial services.
• Proven success in developing and launching consumer propositions.
• Strong strategic thinking, commercial acumen, and hands-on execution capability.
• Expertise in human-centred design and customer journey mapping.
• Excellent communication, stakeholder engagement and leadership skills.

We also have a huge focus on health and wellbeing and expect you to have the same. For us, this means flexible work and continuous improvement to our ways of working. This team is currently trialling a 9 day fortnight which means putting tools down and using the extra time to focus on something to improve your personal health and wellbeing.

Why join us?

• Be part of a
  transformational journey
  that's redefining how Australians engage with health.
• Work in a
  collaborative, purpose-driven environment
  that values innovation and customer impact.
• Enjoy
  flexible work options
  , professional growth opportunities, and the chance to make a real difference.

Ready to lead the change?
Apply now and help us build a healthier future, one customer at a time.

Imagine working with us

We understand that work means different things to everyone...  We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.

Imagine a workplace where work didn't feel like work. A workplace where you could shape when and where you work to have more impact. Where flexible working isn't a buzzword, it's a reality.

Imagine a workplace that helps you and your family thrive.  Where connection, personal development and health and wellbeing are front of mind. To learn more about our benefits go to 

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ community including transgender and gender diverse applicants.

For any adjustments or alternative formats during the recruitment process, please contact us at  To learn about our commitments and employee experiences, go to