Marketing Lead

• Up to $115K base + super
• Melbourne's eastern suburbs
• Onging role / flex conditions

Hope & Glory is proud to support the appointment of a Marketing Lead - a role with scope across consumer campaigns, brand stewardship, and above-the-line activity in a fast-paced, competitive sector.

This is a high-performing marketing team within a respected international organisation. With an ambitious growth agenda, a sharpened focus on customer engagement, and investment in brand building, this role is positioned for someone who thrives in taking ownership and driving outcomes.

About the organisation

Our client is a respected international organisation with a strong presence in the Australian market. Known for its enduring retail partnerships, they continue to invest in brand visibility and customer acquisition while broadening product categories and growing awareness. With a supportive team and a collaborative culture, this is a business that values initiative, adaptability, and results.

The opportunity A new opening has emerged for a Marketing Lead – Consumer Retail to join the team and take charge of consumer marketing campaigns across Australia and New Zealand. Reporting to the Head of Marketing, this role is accountable for developing and executing brand-led activity that reaches customers through multiple touchpoints.

You'll be responsible for:

• Leading integrated campaigns across digital, social, and ATL media;
• Briefing and managing creative agencies and partners;
• Coordinating new product launches and activations;
• Enhancing customer journeys in-store and online;
• Overseeing review generation and influencer partnerships;
• Managing budgets, timelines, and reporting;
• Supporting trade events, expos, and promotional activations.

The role is based in Melbourne's eastern suburbs, with hybrid work arrangements available.

About you

You're an experienced consumer marketer, confident across both digital and above-the-line channels. You've delivered integrated campaigns that lift awareness and sales, and you're equally comfortable briefing agencies, rolling up your sleeves, and collaborating with peers.

You bring:

• consumer marketing experience, ideally with retail or FMCG experience
• Exposure to major retailers - big-box consumer or hardware channels highly regarded
• End-to-end campaign management across multiple media
• Strong project management skills in fast-paced settings
• Confidence with data, metrics, and performance analysis
• Excellent communication and stakeholder engagement skills
• A flexible, solutions-oriented outlook.

You're collegiate and energetic, with a interpersonal style that's confident and approachable.

How to apply

Interested to know more? Please make this your first step: apply online so that Hope & Glory can make an early assessment of your potential suitability.

If needed, questions can be asked on other than naming the organisation at this early stage). Please leave a message and your call will be returned during standard business hours.

All applications and enquiries will be responded to, and the outcome of the process will be communicated to all applicants.

All applicants must have full Australian work rights. The preferred candidate(s) will be subject to background checks.

By applying, you accept Hope & Glory's privacy statement, available at You also warrant that your CV is an accurate record of your employment history.

As the retained recruitment partner on this assignment, all third-party and direct applications will be forwarded to Hope & Glory for assessment.

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