Marketing Lead – B2B

4 days ago

Melbourne, Victoria, Australia McMillan Shakespeare Full time $120,000 - $180,000 per year

At MMS, we're committed to making a meaningful difference through tailored solutions across Australia and New Zealand. From salary packaging and fleet management to disability support, our services aim to improve our customers physical or financial wellbeing.

We partner with government, corporate, health, and charitable organisations to deliver long-term value through our trusted subsidiaries.

Our fulltime permanent Marketing Lead role is ideal for an experienced B2B marketer seeking impact and career growth, the role requires adaptability, a continuous improvement mindset and strong internal collaboration. You'll contribute to strategic planning and lead execution across growth and retention initiatives.

The Role:

  • Support strategy development and campaign planning for Maxxia and RemServ brands

  • Lead B2B marketing initiatives, including content and go-to-market execution

  • Manage end-to-end project delivery, from briefing to ROI reporting
  • Execute campaigns across digital, social, email, paid media, and events
  • Own B2B digital and content strategy, including website and channel assets
  • Deliver data-driven reviews and engage stakeholders throughout project cycles
  • Collaborate with designers, copywriters, and external agencies
  • Leverage AI to enhance marketing efficiency and planning
  • Oversee budget, approvals, and compliance

You will bring:

  • 10+ years of proven marketing success with B2B experience in financial or regulated industry

  • Skilled in turning performance data into actionable insights to boost ROI

  • Strong customer focus across multi-channel campaigns
  • Experienced in creative briefing, media planning, and approval workflows
  • Expertise in content creation, digital marketing, and campaign execution for growth, brand, and retention
  • Advanced project and stakeholder management skills
  • Knowledge of branding standards, compliance, and approvals
  • Familiar with CMS and landing page creation (preferred but not essential)
  • Proficient in CRM and marketing automation platforms (e.g. MS Dynamics, Adobe, SugarCRM)
  • Experienced in applying AI to improve marketing efficiency

What we can offer you:

  • Novated leasing benefits and discounts
  • 12 weeks paid parental leave and access to our Parents Portal
  • Comprehensive learning and development opportunities to support your career growth
  • Sonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinations
  • Default Income Protection Insurance reimbursed for members of the MMS Default Super Fund
  • Exempt Employee Share Plan

Embracing our value of Everyone Matters we hold a collective commitment to foster an environment where all differences are valued and respected.

  • We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply.
  • We embrace hybrid working and welcome conversations about flexibility.

Please note all successful candidates will undergo background checks (including criminal history and ASIC checks) and an NDIS Workers Screening Check if appropriate. All information provided will be treated confidentially.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.

If you identify as a person living with disability and require adjustments to our recruitment process, please contact us

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