content creator marketing

54 minutes ago

McLaren Vale, South Australia e4a28aad-90e1-44f9-acaa-fa1793c40dc9 Full time $60,000 - $120,000 per year

Working closely with the management, marketing, and sales teams, you will be responsible for creating, managing, and publishing multimedia content that communicates our story, showcases our wines, and strengthens engagement with local and global audiences.

This is a hands-on creative and strategic role — ideal for someone with strong visual-storytelling and digital-marketing skills who can plan, produce, and deliver high-impact content across multiple channels.

Develop and implement digital and social-media marketing campaigns aligned with brand, business, and sales objectives.

Plan, script, produce, and edit visual, written, and multimedia content — including video, photography, articles, and social-media posts.

Manage the full content pipeline: concept → production → publishing → analytics.

Conduct audience and market research to inform content direction and identify opportunities for engagement and growth.

Write and edit copy for website, email newsletters, and social platforms (Meta, LinkedIn, YouTube, TikTok, etc.).

Schedule and manage daily/weekly posting using tools such as Meta Business Suite, Creator Studio, and Metricool.

Design and coordinate paid and organic campaigns (PPC, retargeting, social advertising).

Collaborate with marketing partners, designers, and agencies to ensure brand consistency across all communications.

Monitor and analyse engagement metrics, preparing reports with insights and recommendations to improve content performance and SEO visibility.

Advise on campaign strategy, advertising tone, and promotional activities to ensure marketing objectives are achieved.

Support photography, video shoots, and brand events, capturing the essence of McLaren Vale and the Curtis family story.

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