Performance Marketing Specialist, Paid Search

Not all heroes wear capes — but plenty of them use toilet paper
Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we've contributed over $18 million AUD to this mission. Basically, we're really good at making it easy to do good.

We operate scaling businesses the UK, US and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people to make the biggest possible impact for people and the planet. Over the next 5-10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role
As our Performance Marketing Specialist, Paid Search, you'll be a key player in helping us acquire, retain, and grow our active customers in the paid search channel. This is an opportunity for a technical performance marketer with experience managing large-scale budgets and a passion for global growth. You'll be instrumental in a brand-wide transformation, leveraging your expertise to build and optimize campaigns that directly influence our continued global expansion. This is where your skills will not only maintain performance but actively contribute to our business's future scale.

Reporting to our Performance Marketing Manager, you'll leverage your analytical rigour and deep technical expertise in paid search to impact our in-house Ecommerce team. You'll be instrumental in shaping our paid search strategy and execution, helping to lead our campaigns with data-driven decision-making, and collaborating with channel owners across Paid Social, Affiliates, and Lifecycle to ensure we're optimising across the full customer experience.

If you worked here this past month, here are some things you might have been involved in:

• Campaign Management:
  You've meticulously built and launched new paid search campaigns, ensuring they are structured for maximum performance and have clean data from day one.
• Optimization:
  You've run multiple A/B split tests on ad copy, bidding strategies, and campaign structures to consistently improve our CPAs and free up investment for further tactical expansion.
• Data Analysis:
  You've dived into performance data to identify key trends, pulling out insights that inform our testing roadmap and contribute to a rigorous approach to optimization.
• Problem-Solving:
  You've troubleshot issues with our Google Merchant Center feeds, ensuring our products are live and ready to sell, and that our data is accurate and transparent.
• AI Tooling:
  You've leveraged Google PMax and other AI-driven optimization tools as an amplifier—giving you more bandwidth to design bold experiments, influence creative direction, and tie Paid Search directly to business growth.

You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?
First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in
very
good company with other
exceptional
B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well,
we
couldn't be more proud of that.

Have you made it this far?
If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.