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Paid Media Specialist

2 weeks ago

Melbourne, Victoria, Australia Sentius Full time $104,000 - $130,878 per year

We are Sentius

Sentius is a brand performance agency with a strategy-first difference, offering complete digital marketing and media services. We are seeking an experienced, energetic, knowledgeable, and inspiring Paid Media Specialist with demonstrated experience and success in managing paid campaigns from planning through to activation and scaling across Google and Meta. Additional platforms are a bonus.

Our differentiation: Strategy First

Our culture: People First

This role is specifically applicable for candidates from Philippines, as we are expanding our local team in and around Manila.

Our Purpose

We exist to help businesses and brands achieve improvement, advantage, and growth across all channels of marketing.

Our 'Strategy First' approach ensures we achieve better results for our clients. With offices in Melbourne, Sydney, Brisbane, Hanoi and Jaipur, our exciting and growing client portfolio includes Carpet Call, Bapcor, Quest, Kicks Entertainment, Mentholatum - Deep Heat, Rebel Sport, Kennedy, by charlotte, Stockman Steaks and more.

Why work for Sentius?

  • Team focus and 'People First' culture
  • Supportive Career Development
  • Competitive remuneration and uncapped earnings potential
  • Industry best benefits and support
  • Training & Development
  • Career and personal development plans
  • Work-life balance and flexible work policy
  • Lunch and Learns

Role Overview:

Paid Search (Google and Microsoft Ads) and Paid Social (Meta, Pinterest, TikTok and LinkedIn) strategy development and campaign management for key clients. Experienced and skilled across campaign strategy and planning, campaign set up, integrations, budget management, campaign performance monitoring and optimisation, reporting and management to achieve outstanding results.

We are seeking a search media campaign specialist who lives and breathes digital, has a thirst for knowledge and is obsessed with customer and results.

Be part of a dynamic, talented Team working on diverse clients and managing strategy and campaigns across all areas of digital. Work collaboratively with in-house specialists to create and deliver outstanding solutions and growth outcomes for clients.

MUST have past agency experience, ideally a minimum of 3 years, managing a diverse range of clients. Preference is that the clients were based in US, UK or AU.

REQUIRED: Platform certifications in Google Ads and Meta Blueprint.

IDEAL: Programmatic, onsite targeting and SEO knowledge, and experience is an advantage.

Reporting to: Campaign Strategy Manager – Paid Media

Location: Philippines, Manila

Key functions of the role:

This position is primarily responsible for:

  • Campaign Strategy Implementation and Development
  • Effective Campaign Set Ups: Research, Builds and Implementations
  • Campaign Optimisations & Performance Management:
  • Campaign Performance Delivery - Results against client objectives
  • Campaign spend management: to/within budget
  • Campaign Performance - Results against client objectives

The key task responsibilities for this role:

  • Advanced preparation and planning of advertising campaigns
  • Campaign performance testing, optimisation, monitoring and management
  • Client review meeting preparation, reporting and attendance
  • Internal reporting and documentation
  • Client collaborations and sign off on campaigns
  • Adhering to internal review and sign off protocols
  • Direct coordination of campaigns with Sentius Team

What you will need to be a success in this role:

  • Effective communication and presentation skills - English proficiency is a must
  • Passion for Search and Social advertising – achieving best practice
  • Deep knowledge of Search and Social platforms
  • Previous experience (3+yrs) in a similar role
  • Experience with analytics & tracking & data centred performance analysis and reporting

Positive, self-motivated, passionate, enthusiastic, a can-do attitude & dynamic are a few keywords that describe the best fit personality for this position.