Paid Search Specialist

Join one of Melbourne's most established marketing agencies, managing search marketing for a national retail brand with one of Australia's largest eCommerce footprints.

You'll work on high-visibility campaigns that reach millions of Australians every day — combining data, creativity, and precision to deliver measurable growth. This is an opportunity to work within a senior, insights-led SEM team that values collaboration, innovation, and continuous learning.

The Opportunity

You'll be the engine behind one of the country's largest SEM operations — managing large budgets, testing cutting-edge automation, and driving tangible business results.

If you love solving complex performance puzzles and thrive in high-volume environments where every keyword matters, this is your next step.

What You'll Do

You'll own the
end-to-end search strategy
for a flagship retail client — managing one of Australia's largest Google Ads ecosystems.

• Plan, build, and optimise
  large-scale SEM campaigns across Google Ads, Microsoft Ads, and SA360.
• Oversee product feed management
  through Google Merchant Center, ensuring accurate listings and data optimisation for Shopping and Performance Max.
• Design and execute campaign structures
  that balance brand visibility, efficiency, and ROI across multiple categories.
• Leverage automation and AI bidding
  to maximise returns while maintaining strategic oversight.
• Collaborate cross-functionally
  with media, analytics, and creative teams to align strategy with business goals.
• Analyse and report
  using GA4, SA360, and Looker Studio, turning performance data into clear and actionable insights.
• Stay ahead of change
  — from Google algorithm updates to emerging tools, formats, and retail innovations.

Experience Required

We're looking for a search marketer who's confident with complexity and ready to grow into true ownership.

• 2–4 years' hands-on SEM experience
  managing Google Ads accounts (agency or in-house).
• Solid understanding of Google Merchant Center, Shopping, and Performance Max campaigns.
• Experience working with eCommerce or high-volume retail campaigns.
• Working knowledge of SA360, GA4, and conversion tracking frameworks.
• Comfortable analysing large data sets and making data-informed optimisation decisions.

Skills & Competencies

You combine analytical precision with creative thinking — and care about the "why" behind every click.

• Advanced knowledge of Google Ads, Shopping, and PMax optimisation.
• Strong analytical mindset with confidence in Excel, pivot tables, and data visualisation tools.
• Understanding of conversion funnels, CPC economics, and incrementality testing.
• Excellent communication skills — able to explain insights and recommendations clearly.
• Proactive, organised, and naturally curious — always exploring smarter, faster ways to improve performance.

Bonus if You Have These Google Certifications

• Google Ads Search Certification
• Google Ads Shopping Certification
• Google Ads Measurement Certification
• Google Ads Display Certification
• Search Ads 360 Certification (SA360)

What's in It for You

You'll be part of a high-performing team that thrives on collaboration, curiosity, and measurable impact.

• Manage search for a top-tier retail client with national scale and visibility.
• Access to Enterprise Tech Stack - GA4, SA360, Merchant Center, and feed automation tools.
• Clear pathways to Manager roles with structured mentorship.
• Join a team that values precision, creativity, and accountability.
• Hybrid Flexibility
• Enjoy a free gym membership — because performance starts with feeling your best.
• See your optimisations directly impact how Australians discover and shop online every day.