Marketing Specialist

2 weeks ago

Adelaide, South Australia BalaBala Laser Clinic Full time $60,000 - $80,000 per year

Company Overview:

BalaBala Laser Clinic is a leading provider of advanced laser and skin treatments, committed to helping clients achieve their personal aesthetic goals through safe, effective, and innovative solutions. Our clinic specializes in laser hair removal, skin rejuvenation, acne treatment, and other personalized skincare services. We pride ourselves on delivering professional, client-focused care and continually enhancing our service offerings through cutting-edge technologies. As we focus on expanding our presence in South Australia while reaching clients across Australia, we are seeking a dynamic Marketing Specialist to drive business growth and market visibility.

Duties:

Develop marketing strategies for our different services, creating campaigns for holidays, special events, and promotions with a focus on South Australia while attracting clients from other regions.

Conduct research and analyze competitors to spot trends, customer needs, and new opportunities in the beauty and wellness market.

Advise on marketing activities, including promotions, pricing, advertising channels, and client engagement, ensuring all plans support business goals.

Support campaign execution by working with internal teams and external vendors to make sure strategies are implemented successfully.

Oversee digital marketing, including social media, website content, SEO, and online ads, using analytics to track performance and optimize results.

Monitor campaign outcomes and client feedback, suggesting improvements to boost engagement and enhance the customer experience.

Work closely with management to support growth objectives and explore new opportunities for expanding our market presence.

Requirements:

  1. Hold a Bachelor Degree or Higher.

  2. Minimum 3 years of working experience in marketing specialist.

  3. Extensive experience in developing marketing plans and promotional strategies.

  4. Strong experience in digital marketing, including social media management, content creation, and campaign analysis.

  5. Strong organisational skills with the ability to manage multiple priorities.

  6. Fluent in English, both spoken and written. Bilingual candidates are a plus.

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