Digital Marketing Specialist

PERM/FULL-TIME/ADELAIDE

SALARY - NEGOTIABLE

Creative Juice SA is seeking a dynamic Digital Marketing Specialist with high-level skills and expertise to become a key member of our client's exceptionally positive, collaborative and dedicated marketing team.

The company:

Our client runs charitable home lotteries to deliver unrestricted funds for select charity partners. Based in the Adelaide CBD office and with a focus on their Melbourne-based client, you will have the opportunity to collaborate across campaigns in Adelaide, Melbourne and North America.

Formed in 1978 and has established itself as a global leader in lottery fundraising. Its primary mission is to empower charity partners to deliver transformational results through innovations in strategy, technology, cross-market research, purchasing, media and operational processes, utilising proven methods and with an adventurous spirit.

They are dedicated in supporting their clients to make a tangible impact in the advancement of medical research, technology, equipment, and overall care and services to local communities through high-profile campaigns. Australian clients include the Royal Melbourne Hospital and the Hospital Research Foundation Group.

The role:

The Digital Marketing Specialist will manage the lottery program's digital marketing initiatives.

This role involves creating and executing comprehensive digital campaigns across multiple channels whilst collaborating with cross-functional teams to achieve strategic objectives and drive program success.

Your key relationships include other members of the Marketing and Program team and external vendors and partners, who you will work with collaboratively to ensure seamless campaign delivery.

Reporting directly to the Director of Marketing, this position ensures executive leadership and the program team remain informed of program performance.

The successful candidate will be a creative problem-solver who thrives in collaborative environments, demonstrates strong project management skills, and has a genuine passion for digital storytelling and brand building in the lottery and gaming sector.

Some interstate travel will be required from time to time.

Core Responsibilities:

Campaign Development & Execution

• Partner with external agencies to create compelling creative assets that align with lottery brand identity and style guidelines
• Develop and execute integrated digital marketing campaigns across email, SMS, social media, and web platforms
• Plan, schedule, and manage email marketing campaigns, including writing engaging EDM communications
• Oversee organic and paid social media strategies, ensuring optimal reach and engagement

Content Creation & Brand Management

• Create engaging visual content that adheres to brand guidelines
• Develop and manage social media influencer partnerships to amplify lottery promotion and cause awareness
• Ensure all marketing materials maintain brand consistency and regulatory compliance

Performance Optimization & Analytics

• Monitor and analyse digital campaign performance across all channels
• Implement real-time campaign adjustments to maximize ROI and results
• Coordinate comprehensive reporting packages with vendors and stakeholders
• Stay current with digital marketing trends and best practices to identify growth opportunities

Strategic Support & Risk Management

• Collaborate with program teams to achieve business objectives while ensuring regulatory compliance
• Identify potential campaign risks and develop proactive mitigation strategies
• Recommend innovative improvements to capitalize on market opportunities
• Attend key events including shoots, lottery draws, and promotional activities as required

About you:

Education

• Post-secondary degree or diploma in Marketing, Communications, Business, or related field

Minimum 3 years of hands-on experience in social media marketing and digital marketing environments that includes creative development

• Multi-channel content development
• Email marketing and digital media campaigns

Core Competencies

• Exceptional writing skills with a passion for creating compelling, engaging content
• Strong attention to detail and superior organisational abilities to manage multiple concurrent projects
• Proven ability to work collaboratively in fast-paced, team-oriented environments
• Innovative mindset with enthusiasm for staying ahead of digital marketing trends
• Detail-oriented approach with commitment to quality and accuracy

If you feel this is the perfect role for you, please click APPLY now.

If you are interested in learning more and having a confidential chat, please contact Sandy Aspinall, Creative Juice SA Recruitment on

All applications and enquiries will be kept strictly confidential. Only shortlisted candidates will be contacted.