CRM Manager

2 weeks ago

Pyrmont, New South Wales, Australia Strandbags Full time $90,000 - $120,000 per year

CRM Manager

Your new journey begins with STRAND

We're on the lookout for a CRM Manager to elevate our customer engagement strategy and own the CRM function at Strand. This role is ideal for someone who thrives at the intersection of technology, data, and customer experience.

You'll lead the relaunch of our Strand+ loyalty program and drive the implementation of a new customer data platform (CDP). Reporting to the Director of Marketing and managing one direct report, you'll deliver personalised, insight-driven communications that deepen customer relationships, drive revenue, and shape the future of how we connect with our customers.

What You Will Be Doing

  • Lead the strategic evolution and relaunch of the Strand+ loyalty program, in partnership with external consultants

  • Drive the implementation of a new CDP, collaborating with IT and vendors to enable a unified customer view and unlock deeper personalisation

  • Use data to design and deliver personalised campaigns across EDM, SMS and digital – from lifecycle journeys to one-off promotions

  • Develop and execute segmentation strategies to increase engagement, repeat purchase, and customer lifetime value

  • Analyse customer behaviours and campaign results to uncover insights and continually optimise CRM and loyalty performance

  • Work cross-functionally with creative, brand, e-commerce and retail teams to ensure campaigns align with broader marketing and trading priorities

  • Champion a "test, learn and optimise" approach, embedding data-driven thinking into everything you do

  • Ensure compliance with data privacy legislation and industry best practices

  • Manage and develop one direct report, fostering capability and high performance

What's In It For You

  • Fantastic Pyrmont location, brand new modern office

  • Career growth and investment in your development

  • Flexible working policy

  • Transformational Business

  • Amazing culture

  • Supportive leader

  • 40% staff discount on all store products

  • Birthday leave

  • Enrolment in our company-wide Service Recognition Program

  • Employee referral incentive scheme

  • Access to a 24/7 Employee Assistance Program

Who You Are

  • Minimum 4+ years' experience in a CRM or direct marketing role, preferably within retail

  • Proficient with CRM platforms such as Klaviyo, Lexer, Microsoft Dynamics or equivalent

  • Strong loyalty program experience, balancing customer experience with commercial outcomes

  • Solid knowledge of all aspects of CRM and direct marketing

  • Customer-centric with strong commercial awareness and ability to identify new revenue opportunities

  • Experienced in audience segmentation, targeting, and A/B testing for EDM campaigns

  • Proficient in Excel and managing large, complex datasets

  • Self-motivated, accountable, and thrives in fast-paced, evolving environments

  • Excellent communicator with strong organisation and attention to detail

  • Data-driven, proactive, and creative problem solver

  • Proven experience managing and developing direct reports

Who We Are

It all started from one simple idea: We're all going somewhere.

Founded in Australia in 1927, STRAND traversed its way to becoming the household name for being the destination store for bags while being a proud evolution and celebration of its rich Australian heritage.

With an online store and over 300 physical stores across Australia and New Zealand, we are shaping a global company that drives innovation and opportunities. We are a collective of experts who are constantly evolving, soaring out of our comfort zone, and have a thirst to engage and inspire people with the stories, initiatives, and direction that bring out the best in themselves and others.

At STRAND, we believe in putting people first. We work hard to ensure we are collaborative, humble and results-driven. If you're ready to be part of a dynamic team that thrives on passion and purpose, there's never been a better time to join us. Apply today

Please note this is a permanent, full-time position with 4 days onsite from our office in Pyrmont. Full Australian working rights required.

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