Head of Performance Marketing

Sydney | $120–150k base (subject to experience) + bonus

Start: ASAP, but we'll wait for the right person

Dog food isn't expensive — vet bills are. Same goes for marketing.

Want to run the sharpest growth engine in Aussie D2C?

About Us

We're Eureka — a next-generation pet wellness company rewriting the rules of dog food.

We've onboarded 15,000+ dogs, scored thousands of 5-star reviews, and are now serving over 3M doggie dinners each year. All built on Australia's only wild protein–focused natural dog food, subscription-first and designed for dogs to actually thrive.

We're operator-led, humble but hungry, with a team that loves getting sh*t done. Add an office by one of the world's best beaches and one of the world's most dog-friendly HQs… what's not to like?

The Role

We're hiring a
Head of Performance Marketing

to own and scale Eureka's growth engine. This is a
hands-on and strategic sea
t

: you'll be driving
multi-million dollar budgets across Meta, Google, TikTok, YouTube, and TV

— while experimenting with emerging channels like
podcasts, affiliates, influencers, and OOH

.

You'll design and run the optimal mix of agency partners and in-house talent — bringing together the best brains and execution horsepower to deliver world-class performance marketing.

This isn't "run the ads and report back." It's
full ownership of the machine: strategy, execution, and results.

You'll work shoulder-to-shoulder with the founders — testing, scaling, and shaping the big bets that will double Eureka in the next 12 months. You'll get to combine art and science — from writing hooks in your notes app to scaling multi-million dollar campaigns in the boardroom.

What You'll Do

• Lead growth and paid media strategy across Meta, Google, TikTok, YouTube, and TV — plus test emerging channels.
• Own and optimise multi-million dollar budgets, delivering efficient CAC, ROAS, and profitable subscriber growth.
• Build and manage a hybrid model of agencies, contractors, and in-house hires to deliver best-in-class results.
• Be hands-on in ad accounts, directly managing campaigns and buys where needed to ensure speed, accuracy, and performance.
• Oversee attribution + tracking (Triple Whale, GA4) so we measure what matters.
• Build structured creative testing roadmaps across audiences, funnels, and formats.
• Partner with creative to ship, test, and scale scroll-stopping, conversion-driving assets.
• Present insights directly to founders and leadership: what's working, what's not, and where to double down.
• Stay two steps ahead of platform updates, competitor plays, and growth trends.

About You

You're not just a performance marketer — you're obsessed. You live and breathe digital marketing, with an eye for creative that stops thumbs and a brain wired for metrics.

You will bring to the table…

• 5+ years in performance marketing for a D2C eComm brand, ideally subscription
• Proven track record scaling multi-million dollar budgets across channels with clear case studies on previous success
• Deep hands-on expertise in Meta, Google Ads, YouTube & TikTok creative tactics and account structure, with functional understanding in total TV and OOH.
• You're a proud consumer: you love products, you love content, and your notes app is full of hook ideas you can't wait to test.
• Comfort with advanced analytics + attribution (Triple Whale, GA4, etc.).
• Commercial instinct: you think in terms of CAC → LTV → profit.
• Experience running a hybrid model of agencies and in-house teams, with accountability on results.
• Creative eye: you can brief, challenge, and iterate with designers and editors for ads that actually convert.
• Bias to action with process: when inspiration hits, you're already launching the test and know exactly what signals we're looking for

What You'll Get

• $120–150k base (subject to experience) + bonus
• Free dog food (yes, really )
• Hybrid working model (HQ on Sydney's Northern Beaches + WFH flexibility)
• Budget, freedom, and support to test big creative swings
• Long-term incentives for long-term impact
• A sharp, supportive, low-ego team that values execution over talk

This Role Is for You If...

• You want to build the playbook other Aussie D2C brands will copy.
• You're hungry to scale
  multi-million dollar budgets

, push creative boundaries, and deliver big wins.
- You love animals, and want to see as many as possible live their longest, healthiest lives.
- You're ready to bet on yourself — and build something meaningful.

A Note on Inclusion

Eureka is an equal opportunity employer. We're committed to building a diverse, inclusive team — and we'll work with you to ensure accessibility at every stage.