Head of Brand Marketing

11 hours ago

Sydney, New South Wales, Australia Law Partners Personal Injury Lawyers Full time $120,000 - $180,000 per year

Head of Brand, Content & Campaigns – Lead, Inspire, Drive Growth

Location:
Sydney CBD | Hybrid work flexibility | Full-time

At
Law Partners
, we're Australia's largest specialist personal injury law firm — and we're growing fast. Our mission?
Help more Australians get the compensation they deserve.

We're now creating a
brand-new leadership role
to shape the future of our brand and drive measurable commercial growth.

We're looking for an exceptional
Head of Brand, Content & Campaigns
to join our leadership team, reporting directly to the
Chief Growth Officer
. This is your chance to combine
strategic brand leadership
with
performance-driven marketing
, ensuring Law Partners shows up consistently, credibly, and with impact.

What you'll do

Brand Strategy & Integrity

  • Uphold and evolve the Law Partners brand across all client and internal touchpoints.
  • Conduct regular brand audits and provide training to internal teams.
  • Act as a brand advocate, linking brand consistency to commercial success.

Content & Campaigns

  • Develop content strategies driving thought leadership, demand generation, and client engagement.
  • Lead integrated campaigns across digital, PR, events, and partnerships.
  • Collaborate with Head of Digital on performance, reporting, and optimisation.
  • Own non-digital campaigns, ensuring alignment with overall marketing strategy.

Performance & Commercial Impact

  • Align marketing initiatives with growth and revenue objectives.
  • Own key performance metrics — pipeline contribution, ROI, campaign effectiveness.
  • Translate brand and campaign performance into commercial outcomes.
  • Support business development with assets that drive conversion and retention.

Reputation & Market Positioning

  • Monitor and manage the firm's reputation across social channels, reviews, and industry forums.
  • Deliver proactive PR and communications plans to enhance visibility and sentiment.

Competitor & Market Insights

  • Conduct competitor and market research to identify differentiation opportunities.
  • Use data-driven insights to inform campaigns, content, and go-to-market strategies.

People Leadership

  • Lead and develop a high-performing marketing team of 4–5 professionals.
  • Set clear goals, oversee workflows, budgets, and external agency relationships.
  • Foster a culture of collaboration, creativity, and accountability.

About You

You're a strategic marketing leader who balances brand strategy with performance marketing. You inspire teams, deliver measurable results, and have a proven track record in:

  • Brand, content, and performance-driven marketing.
  • Copywriting, storytelling, and commercial acumen.
  • Integrated campaigns with measurable ROI.
  • Translating data and insights into strategy.
  • Leading and developing marketing teams.

Why Join Law Partners?

  • Central Sydney CBD office (above Town Hall Station)
  • Hybrid working flexibility
  • Shape one of Australia's most respected legal brands
  • Supportive leadership and collaborative culture
  • Award-winning firm with a genuine people-first approach

Ready to build something extraordinary?

Join
Law Partners
and redefine what a law brand can be.


Apply now
to become our first
Head of Brand, Content & Campaigns
.

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